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Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- The Devil Wears Prada 2 OTT release details: Anne Hathaway, Meryl Streep return for classic comedy-drama in new sequel. Where to watch?Nearly two decades after the original film became a global favourite, The Devil Wears Prada 2 has returned with Meryl Streep, Anne Hathaway...
- '10 major Indian semiconductor units to make global mark soon': PM Modi says 'complete supply chain' being createdPrime Minister Modi emphasised that heavy capital investments in core manufacturing and engineering sectors are generating millions of high...
- PM Modi distributes over 51,000 appointment letters at 19th Rozgar Mela; highlights India’s global tech rise and youth opportunitiesPrime Minister Narendra Modi distributed over 51,000 appointment letters to new government recruits. These individuals will join various ce...
- PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
- Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen timeTech giants Meta and Google funded trusted children's brands to teach responsible tech use. This occurred even as their apps were designed ...
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
- Amazon secures exclusive rights to Oprah Winfrey's podcastAmazon's Wondery has inked a multi-year deal with Oprah Winfrey's Harpo Entertainment. This agreement grants Wondery exclusive rights to "T...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Digital advertising surge and live experiences push India’s M&E sector past Rs 2.78 lakh croreIndia's media and entertainment sector achieved significant growth in 2025, reaching Rs 2,78,000 crore. Digital media led this expansion, b...
- Amazon Prime Video leans into India to drive next wave of growthAmazon Prime Video considers India a vital market for its global expansion. The platform is investing heavily in local content and diverse ...
- Prime Video crosses 315 million monthly ad-supported viewers globallyPrime Video has announced a significant increase in its ad-supported viewership, now reaching over 315 million average monthly viewers glob...
- Amazon Ads taps India as global innovation hubAmazon Ads is positioning India as a global innovation hub, with teams developing technology for worldwide products, particularly within Am...
- Prime Video to introduce limited ads in India from June 17Amazon Prime Video in India will introduce limited advertisements starting June 17, 2025, while offering an ad-free option for ₹699 annuall...
- Amazon to start ads on Prime Video from 2024The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by Fr...
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