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PRATHAP SUTHAN
He didn't know it was their last embrace—now he'll never forget it. Grieving Delhi man's post, remembering late wife, goes viralPrathap Suthan's LinkedIn post moves many people. He recalls his last hug with his wife. He did not know it was their final goodbye. The po...- Yesteryears’ stars return to silver screen as brand celebritiesWhile top Bollywood actors and cricket icons remain popular, the not-so-regular celebrities bring about a freshness, branding and advertisi...
- Government plans to revamp its consumer awareness campaign Jago Grahak JagoOfficials told ET that the government is of the view that the campaign needs to be brought in sync with today’s needs for it to evoke inter...
- Snapdeal not to renew Aamir Khan's contract as brand ambassadorAccording to sources Snapdeal has decided not to renew Bollywood star Aamir Khan’s contract as brand ambassador of the ecommerce company.
- How Maggi can revamp itself once the storm is overMaggi finds itself in a huge mess as it struggles to get out of the lead controversy. Advertising professionals share their thoughts on wha...
- Delhi Polls: Arvind Kejriwal turns the tables on BJP over ‘Upadravi Gotra’ advertisementWith just days to go for Delhi polls, BJP has walked into a caste controversy with a party ad in Hindi that used the term ‘upadravi gotra.’
- Congress does the ‘clever thing’ to protect brand RahulET had analysed ('RaGa Can't Afford the Tag') on January 15 why announcing Rahul Gandhi as Congress’s PM candidate made very little sense.
- Tanishq advertisement breaks stereotypes; shows a dusky bride and remarriageDiwali is when Indian advertising celebrates its traditions. Deep fried jalebis, firecrackers and diyas, happy joint families with shimmeri...
- Cannes Lions: The heard & the overheardLast year, there were two Grand Prix: one for a conventional billboard on Coca-Cola and the other for a technology driven project for Merce...
- Washroom Advertising: The new and bold way to establish a brandWashroom advertising is a new and bold way of marketing where a slew of brands have invaded the last bastion of human privacy.
- Kent RO ad teases Pureit's 'Rs. 1 Crore Challenge'In its latest TV commercial, Kent RO has teased HUL's Pureit 'Rs. 1 Crore Challenge', as it takes on the second-largest player in the purif...
- Rise of independent ad agencies: Taproot India, Creativeland Asia get noticed by big brandsAd executives today are driven by the prospects of making more money, enjoying more creative freedom and having a small setup sans varied l...
- Havells fans ropes in Bollywood's first superstar Rajesh Khanna for latest advertisementWith his air of stardom almost intact, a frail Rajesh Khanna has pleasantly shocked all by featuring in his maiden TV ad-for Havells fans.
- Bang in the Middle now an independent advertising agencyBang in the Middle, the in-house creative division of global tech-support provider iYogi, is now an independent ad agency.
- Brands increasingly roping in Southern stars for pan-India adsWhile it helps save costs, the trend also marks a U turn from their earlier strategy of using regional stars for region-specific campaigns.
- 'As a brand, Congress heir-apparent Rahul Gandhi hasn't taken off'Good brands are all about clarity consistency and credibility. How does Rahul Gandhi score on these fronts as he wades into his biggest tes...
- Piramal told to stop drug advt in guise of awarenessDrugmakers promoting their brands through awareness campaigns have not gone down well with the country's drug regulator, who had banned suc...
- When politics gets brand savvyIt's all about communicating in the right way with the right people at the right time. Are our politicians up to it? In pics: Republic Day ...
- Slowdown becomes ad nauseamIt seems inflation has caught up with the creative frat. Ad firms are cutting employee intake, travel & other expenses.
- Shop till you land a jobJob hunting in the BPO or IT industry while enjoying a drive or shopping in a mall? No, we are not kidding. The BPO and IT recruiters are n...
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