Bang in the Middle now an independent advertising agency

NEW DELHI: Here's another name added to the ever-growing list of independent ad agencies in the country. Bang in the Middle, the in-house creative division of global tech-support provider iYogi, is now an independent ad agency.

The agency, which was started early last year, will offer expertise in brand advisory, communication design and advertising, said Prathap Suthan, Managing Partner of Bang in the Middle.

"Despite an overcrowded communication services market, India needs a new kind of communication agency," added veteran adman Suthan, who has been working as the chief creative officer of iYogi.

Organised advertising is getting weaker and scattered across many areas, he said, explaining the reason for growth of independent agencies.