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PRAKASH SNACKS
PepsiCo’s outgoing marketing head Vipul Prakash to join MakeMyTripPrakash, with PepsiCo since 1998, has been through diverse roles across marketing and franchise functions.20 Sep, 2018, 08.01 PM IST- Pepsi marketing head Vipul Prakash quits; Vishal Kaul to succeedPrakash will be succeeded by Vishal Kaul, who recently joined back the firm after a brief stint with cab hailing start-up Ola. Kaul has bee...28 Aug, 2018, 04.51 PM IST
- Can Indore’s leading food companies make it the snack hub of the country?The city has a centuries-old tradition of food. More than its historical landmarks, it is known for the Ratlami sev, garadu chat and poha t...17 Feb, 2018, 11.00 PM IST
- Pepsi looks beyond celebs for ad pushThe cola firm will consider individuals who have established their credentials in specific fields and have direct synergies with brands the...25 Oct, 2017, 12.42 AM IST
- PepsiCo takes Aquafina premium; with vitamins, flavoursA Rs 1,000-crore plus brand, Aquafina competes with Ramesh Chauhan’s Bisleri and Coca-Cola’s Kinley in the crowded and intensely competitiv...24 Oct, 2017, 02.54 PM IST
- PepsiCo to roll out zero-sugar cola - Pepsi BlackPepsiCo is in the process of rolling out Pepsi Black, a zero-sugar cola in cans, to counter Coke Zero, reflecting the shifting consumer pre...08 Sep, 2017, 12.31 PM IST
- PepsiCo announces launch of Mountain Dew Game FuelThe new variant will be in stores starting the coming weekend, PepsiCo beverages VP Vipul Prakash said.09 Jun, 2016, 07.18 PM IST
- PepsiCo launches new can for 'aspirational class' consumersPespsiCo India today launched a new mini can version of its Pepsi softdrinks brand targeting 'aspirational class' consumers.14 Mar, 2016, 06.00 PM IST
- Now, startups that hack your snackThese companies say they use no artificial colour or sweeteners. In fact, some say the chef will call you to note your taste and health pre...14 Mar, 2016, 10.31 AM IST
- PepsiCo and ITC lay pitch for new marketing war, aims to launch healthier packaged snacksAs per estimates, PepsiCo is still far ahead in overall packaged snacks segment with more than a 50 per cent share, compared with ITC’s 16 ...06 Mar, 2015, 10.58 AM IST
- PepsiCo to sell imported premium snacks & fruit juices through exclusive e-commerce platformsAccording to Prakash, details of the e-commerce strategy, including which portals PepsiCo would tie up with, are expected to be finalised i...23 Feb, 2015, 05.58 AM IST
- Merino Industries to set up new manufacturing plant in GujaratThe plant is expected to be operational by year 2017. "We are looking at a second manufacturing plant in Gujarat with an investment of Rs 5...14 Sep, 2014, 11.57 AM IST
- PepsiCo's Lays, Kurkure lose market share to local players like Yellow Diamond and BalajiKurkure and Lays, have begun losing share to regional players such as Balaji, Yellow Diamond in addition to some variants of Bingo.24 Nov, 2012, 10.55 AM IST
- Sequoia Capital to invest $30 million in Indore-based Prakash SnacksThe PE major is investing up to $30 mn in Indore-based snack food maker Prakash Snacks, which marks the first round of equity funding for t...27 Jun, 2011, 04.14 AM IST
- Pepsi takes on Haldiram & Parle with 40% cheaper new chips brand 'Lehar'With a 20g pack priced at Rs 5, the US-based snacks and soft drink maker hopes to reclaim market share nibbled away by domestic players.01 Jun, 2011, 08.14 AM IST
- Chauhans lock horns over Parle brand, yet againThe two factions of the Parle family - Parle Products and Parle Agro - are involved in a legal tussle yet again.10 Aug, 2009, 12.10 AM IST
- PepsiCo India sees top-level reshufflePepsiCo India is in the midst of a top-level reshuffle as Geetu Verma, executive director, new business, heads for a sabbatical.09 Jun, 2007, 01.03 AM IST
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