Sports startups cash in on India’s everyday athlete economy boomA surge in sports participation is fueling a boom in platforms for everyday athletes. Startups are making it easier to book courts and find...
23 Apr, 2026, 06.00 AM IST
Mumbai’s skyline is soaring. So is the pressure on housingMumbai's booming real estate market sees global financial giants occupying luxury towers while low-income residents like taxi driver Ramu V...
17 Apr, 2026, 11.13 AM IST
World Pickleball League signs Sony LIV as exclusive streaming partner for Season 2The World Pickleball League announced Sony LIV as its official digital streaming partner for Season 2. All 120 matches will be available li...
20 Jan, 2026, 12.18 PM IST
LegaXy and M3M Foundation launch ‘Pickle Pros’ to promote pickleball in IndiaLegaXy and M3M Foundation have launched Pickle Pros, a nationwide initiative to popularize pickleball in India, starting with Delhi NCR. Th...
29 Jul, 2025, 02.49 PM IST
Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...
25 Jan, 2025, 09.05 PM IST
Swiggy teams up with Rishabh Pant to co-own Mumbai Pickle Power teamSwiggy and Indian cricketer Rishabh Pant co-own Mumbai Pickle Power in the World Pickleball League, aiming to boost the sport's popularity ...
22 Jan, 2025, 07.01 PM IST
Sony Sports Network to broadcast inaugural World Pickleball LeagueSony Sports Network secures broadcast rights for the inaugural World Pickleball League (WPBL) set to debut on January 24. Six teams will co...
22 Jan, 2025, 06.58 PM IST
World Pickleball League to be streamed on FanCode: Dates, teams, owners and other detailsIndia welcomes the inaugural World Pickleball League (WPL) from January 24 to February 2, 2024, at Mumbai's Cricket Club of India. The even...
20 Jan, 2025, 02.28 PM IST
Smashers Sports acquires Delhi franchise of World Pickleball LeagueSmasher Sports, backed by Terra Invest and Hyde Park Entertainment, has acquired the Delhi franchise of the World Pickleball League (WPBL)....
18 Dec, 2024, 09.45 PM IST
Scared of tennis? Too busy for golf? Pick pickleball!Pickleball, a sport combining elements of tennis and table tennis, has become a popular pastime among middle-aged corporate Indians. It off...
14 Dec, 2024, 11.00 PM IST
Swiggy buys World Pickleball League's Mumbai teamPickleball is among the fastest-growing sports globally, thanks to its accessibility for players of all ages. This sport has become a popul...
25 Nov, 2024, 05.23 PM IST
Andre Agassi to visit India in January 2025 to kick off PWR DUPR Indian Tour & LeagueAndre Agassi, an eight-time Grand Slam winner, will visit India in January 2025 to launch the PWR DUPR Indian Tour & League, aimed at promo...
30 Aug, 2024, 07.17 PM IST
World Pickleball League ropes in Samantha Ruth Prabhu as owner of Chennai franchiseSamantha Ruth Prabhu became the owner of Chennai's World Pickleball League franchise, marking her entry into sports entrepreneurship. Focus...
21 Aug, 2024, 09.24 PM IST
Sony Entertainment Talent Ventures India backs World Pickleball LeagueSony Entertainment Talent Ventures India (SETVI) has invested in the World Pickleball League, a new global professional pickleball league b...
09 May, 2024, 01.48 PM IST
Times Group inks pact with Pickleball Asia to start world seriesPickleball, which has become a worldwide sensation in a very short period of time, is a fusion of tennis, table tennis and badminton. Its a...
04 Mar, 2024, 12.23 AM IST
Pickleball growing in popularity, draws more sponsorsPickleball, often described as a combination of tennis, ping-pong and badminton, has grown nearly 40% in the last three years - making it A...
02 Oct, 2023, 12.49 AM IST
Pickleball is the new golf as CEOs get a taste of sportPickleball, a combination of tennis, ping-pong, and badminton, is gaining popularity among CEOs and their families in India, with clubs suc...
13 Aug, 2023, 06.59 AM IST