LegaXy and M3M Foundation launch ‘Pickle Pros’ to promote pickleball in India

NEW DELHI: LegaXy, a new sports, media, and entertainment brand, and M3M Foundation, the philanthropic arm of M3M Group, have announced the launch of Pickle Pros, a nationwide initiative to introduce, develop, and promote pickleball as a mainstream sport in India. The programme will roll out courts & infrastructures across cities beginning with Delhi NCR.

By combining physical infrastructure with structured programmes such as training camps, community activations, open-play events, and local tournaments, Pickle Pros aims to make pickleball widely accessible and engaging across different age groups, skill levels, and geographies.

Payal Kanodia, Chairperson and Trustee, M3M Foundation, said in a statement, “At M3M Foundation, we believe sport is not just play - it’s a powerful catalyst for change. Through Pickle Pros, we are championing a movement that inspires active, healthy living while unlocking new avenues for growth, inclusion, and community empowerment. This collaboration is a reflection of our deep-rooted commitment to purpose-driven impact — where every game played echoes with opportunity, wellness, and the spirit of togetherness”.


Amitesh Shah, Founder and Chief Executive Officer, LegaXy, said in a statement, “Pickle Pros is more than a sporting initiative - it is a movement that celebrates accessibility, excellence, and joy. Bringing together three cricketing legends for the first time in support of this vision is a testament to its significance and potential. We are committed to making India a force in the global pickleball arena, while inspiring everyone to engage with this dynamic sport”.

The initiative is supported by Indian cricketers Ishant Sharma, Bhuvneshwar Kumar, and Umesh Yadav. Pickle Pros will collaborate with educational institutions, local governments, and private partners to expand its footprint.