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PERFETTI VAN MELLE
Perfetti Van Melle names Black White Orange as India licensing partner for Chupa ChupsChupa Chups is expanding its reach in India. Perfetti Van Melle has partnered with Black White Orange to manage its licensing program. This...- Perfetti Van Melle partners with actyv.ai to drive digital maturity and growth across its business partner ecosystem
- India is considered an exporter of talent: Perfetti Van MelleWe have a lot of Indian employees in extremely senior positions across the world and are really valued by the organisation.
- Global candy giants Mondelez, Nestle hike prices, feel the crush of domestic rivalsGlobal firms such as Perfetti Van Melle, Mondelez and Nestle either remained stagnant or lost share last calendar year, hurt by higher pric...
- Happydent Maker Perfetti Van Melle sees one of its slowest rates of growth in a decadeThe Italian company, which entered India 23 years ago, posted less than 1% increase in sales to Rs 1,663 crore during the financial year to...
- Skills Ministry secretary gets IIM Alumni awardIAS officer and secretary in the ministry of skills development KP Krishnan has received the Distinguished Alumni Award from IIM Bangalore.
- Parle eyes confectionary business againThe Rs 10,000 crore organised confectionary market, currently growing at 12%, has the potential to grow at 15-20% because the category rema...
- Re 1 candy Pulse hits Rs 300 cr sales in 2 years, MNCs feel the heatThe Re 1 candy clocked Rs 300 crore in sales, beating MNC blue chip brands such as Oreo (Rs 283 cr in sales, launched in 2011) and Mars bar...
- Innovation and quality won’t come at 50 paise: Ramesh Jayaraman, Perfetti Van Melle MDItalian confectionery maker Perfetti Van Melle’s India arm is upgrading its portfolio of products and exiting the 50-paise candy market alm...
- IIM Kozhikode completes summer placements; BCG gives top stipend of Rs 3 lakhBoston Consulting Group, a first-timer on campus, gave the top stipend of Rs 3 lakh for the two-month internship, recruiting a total of 5 s...
- Perfetti signs up Dhanush as brand ambassador for Center FreshPerfetti Van Melle India, which makes confectionery products, today said it has roped in southern actor Dhanush as the brand ambassador.
- Perfetti signs Kareena Kapoor as brand ambassador for AlpenliebeKareena will feature in launch TV commercial of Alpenliebe 2 Choco Eclairs and also in all mobile and internet campaigns of the brand, PVMI...
- FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline Consumer entering new product segments for higher profitsConsumer product makers such as Heinz India, Perfetti Van Melle and Glaxo SmithKline Consumer are entering product segments that offer high...
- Dabur's Hajmola does a spoof on Chlormint's 'doobara' commercialThe recent ad by Dabur for Hajmola Mint Masti takes inspiration from Perfetti's Chlormint ad 'Doobara Mat Poonchna'.
- Perfetti forays into snacks market with 'Stop Not'Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snac...
- Union Budget 2011: Consumer goods firms may pass on duty change to customersCandymakers such as Parle Agro and Perfetti Van Melle that make 'Alpenliebe' and 'Big Babol' have expressed concern over the hike saying th...
- FMCG cos tie up with barbers, dhabas as unique point of salesCos like Emami, Godrej, Dabur and PepsiCo are chasing these unlikely customer groups to keep demand ticking at a time when prices of grocer...
- Food cos draw up plans to get over sugar stock banSome of the country’s largest food and beverages cos, such as Coca-Cola, PepsiCo, Britannia, Amul, Nestlé and Cadbury, are taking steps to ...
- Mint-O Fresh overtakes ChlormintTobacco and hospitality giant ITC Ltd's big-bang entry into the foods segment has begun shaking the dominance of market leaders across cate...
- O&M bags Mirchi KAAN Agency of the Year awardOgilvy & Mather bagged the coveted Agency-of-the-Year award at the fourth Mirchi KAAN Awards presented by Entertainment Network (India) Ltd...
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