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PEPSI RAJDHANI
Paediatricians threaten public interest litigation against branding of trainsSuch endorsements will make people think that junk food and aerated beverages do not affect health. Research has already confirmed their il...11 Jan, 2017, 11.24 AM IST- Railways offers platforms for setting up over 2,000 ATMsBig LED screens will come up at station buildings, platforms, foot overbridges (leading to station area) for advertising under Rail Display...09 Jan, 2017, 12.07 PM IST
- ‘Pepsi Rajdhani’ & ‘Coke Shatabdi’ on track? Indian Railways readies plans to brand trains, stationsThe plan was accelerated after PM Modi, at a recent meeting, asked the railway brass to mop up revenues from alternative sources like tappi...09 Jan, 2017, 12.05 PM IST
- Bagrrys India bets on innovations to take on MNCsShyam Bagri, media-shy CMD and founder of the country's first breakfast cereal maker, Bagrrys India, bets on innovation to see off competit...18 Nov, 2011, 04.56 AM IST
- Railways may earn Rs 1800 cr by offering 300 trains for advertisementsThe move was inspired by the huge success of its pilot project Kurkure Express, PepsiCo’s Blue Billion Express and a Sun TV campaign. In pi...13 Dec, 2007, 12.50 PM IST
- Branded dal, chawal & atta to rake it inThe fancy meal might fetch a premium, but it’s the simple dal-chawal and atta that would provide growth and volumes to the burgeoning India...17 Jun, 2006, 12.09 AM IST
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