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PEPSI ATOM
Pepsico, Coca-Cola battle it out outside IPL stadiumsA part of the cola war is being waged outside stadiums holding IPL matches where Coca-Cola and PepsiCo are aggressively selling their drink...22 May, 2014, 04.00 AM IST- Faced with slowdown threat, Coca-Cola & Pepsico experiment with strategies to push volumes growthYou know you have a serious problem if your growth in volumes is barely 1% from a year ago. That’s the case with Coca-Cola India.28 Jul, 2013, 12.04 PM IST
- PepsiCo spoofs Thums Up with its Atom campaignAtom looks like a more serious attack. PepsiCo says it’s its biggest launch in recent years. And it has debuted by directly taking pot shot...09 May, 2013, 05.53 AM IST
- Coca-Cola takes on Pepsi by wooing IPL fans outside stadium venues at Rs 10-15 per bottleCoca-Cola has put up several kiosks right outside Delhi and Chennai stadiums to sell the newly launched 400-ml Coke bottles for just Rs 10.28 Apr, 2013, 03.00 PM IST
- PepsiCo India expands cola portfolio; launches Pepsi AtomPepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company's flagship brand, Pepsi, PepsiCo India said.25 Apr, 2013, 01.52 PM IST
- 'Pepsi spice cola' set for a big-bang launch during the IPL; to take on Thums UpThe new offering, among the snacks and beverage firm’s biggest, will take on rival Thums Up which remains the country’s biggest soft drink ...06 Mar, 2013, 05.00 AM IST
- Egypt unrest: Hosni Mubarak asks Cabinet to resignEgypt's embattled President Hosni Mubarak fired his Cabinet and promised reforms in his first response to protesters who have mounted the b...29 Jan, 2011, 06.36 AM IST
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