Pepsico, Coca-Cola battle it out outside IPL stadiumsA part of the cola war is being waged outside stadiums holding IPL matches where Coca-Cola and PepsiCo are aggressively selling their drink...
Faced with slowdown threat, Coca-Cola & Pepsico experiment with strategies to push volumes growthYou know you have a serious problem if your growth in volumes is barely 1% from a year ago. That’s the case with Coca-Cola India.
PepsiCo spoofs Thums Up with its Atom campaignAtom looks like a more serious attack. PepsiCo says it’s its biggest launch in recent years. And it has debuted by directly taking pot shot...
Coca-Cola takes on Pepsi by wooing IPL fans outside stadium venues at Rs 10-15 per bottleCoca-Cola has put up several kiosks right outside Delhi and Chennai stadiums to sell the newly launched 400-ml Coke bottles for just Rs 10.
PepsiCo India expands cola portfolio; launches Pepsi AtomPepsi Atom is the second mainstream cola from PepsiCo India portfolio, after the company's flagship brand, Pepsi, PepsiCo India said.
'Pepsi spice cola' set for a big-bang launch during the IPL; to take on Thums UpThe new offering, among the snacks and beverage firm’s biggest, will take on rival Thums Up which remains the country’s biggest soft drink ...
- Egypt unrest: Hosni Mubarak asks Cabinet to resign
Egypt's embattled President Hosni Mubarak fired his Cabinet and promised reforms in his first response to protesters who have mounted the b...