Melody effect: Wrong 'Parle' stock hits 5% upper circuit for 4th day, up 21% since PM Modi's gift for MeloniParle Industries shares hit the 5% upper circuit for the fourth consecutive session amid speculation that investors are mistaking it for un...
25 May, 2026, 12.24 PM IST
Picked wrong Melody? Parle Industries shares hit 5% upper circuit for 3rd dayParle Industries shares hit the 5% upper circuit for the third straight session after investors mistakenly linked the stock to Melody toffe...
22 May, 2026, 11.36 AM IST
PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
21 May, 2026, 11.09 AM IST
'Parle will never find brand ambassadors like these again': PM Modi gifts melody to Italian counterpart Giorgia Meloni and internet can't keep calmPrime Minister Narendra Modi's thoughtful gift of Parle Melody toffees to Italian PM Giorgia Meloni has captivated the internet. As soon as...
20 May, 2026, 01.41 PM IST
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
11 Apr, 2026, 02.50 PM IST
Snack companies can't break free from sugar yetIndian snack companies face challenges in reducing sugar content. Consumers, especially teenagers and parents, desire low-sugar and high-pr...
07 Apr, 2026, 12.09 AM IST
Why this century-old swadeshi brand keeps on beating MNCsParle, an Indian brand, remains India's top FMCG brand for the 13th year. Parle-G biscuits drive its success with 8.6 billion CRPs. It main...
21 Aug, 2025, 09.32 PM IST
Parle-G: The humble biscuit that became the taste of IndiaParle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India's large consumi...
01 Sep, 2023, 04.07 PM IST
Are price cuts in the offing for FMCGs as commodity prices are cooling off? Ankur Bisen explains"I would say urban discretionary spending has fared well but the moment you go into a semi-urban mix and rural mix, that is where brands co...
11 Oct, 2022, 04.47 PM IST
82-year-old Parle-G books 'best sales' in Covid timesParle's 5-rupees-a-pack cookie came handy for many migrants who walked back home.
09 Jun, 2020, 04.06 PM IST
Parle ropes in Amitabh Bachchan for endorsement to take on Britannia's Good Day"While we are present in both mass and premium segment, there was a gap which offers a huge potential and has relatively fewer players," sa...
25 Mar, 2013, 05.10 AM IST
73-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brandWhen Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits t...
13 Feb, 2013, 10.32 AM IST
Glucose runs out of energy, falls behind cookies and cream biscuits in IndiaDuring April-September, glucose category had 19.3% share in the biscuit market in value sales while cookies had 26.2% share and cream 22.2%.
15 Nov, 2012, 05.08 AM IST
Parle to launch premium glucose biscuitParle Products, India’s largest biscuit and confectionery manufacturer, has entered the premium market by launching Parle G Gold to target ...
14 May, 2012, 02.49 PM IST
- Parle-G world's No 1 selling biscuit: Nielsen
Parle-G, the glucose biscuit brand from Parle Products, has consolidated its position as the world's largest selling biscuit brand, says a ...
03 Mar, 2011, 04.39 AM IST
- Parle surges ahead of Britannia to become leader in the Indian biscuit market
The Mumbai-based Parle has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.
06 Dec, 2010, 01.26 AM IST
- Glucose cookies losing market share
Parle-G, the country’s largest selling biscuit brand, and other glucose biscuits are fast losing their market share to premium products, to...
27 Oct, 2009, 02.05 AM IST