The company has re-entered healthy biscuits space with Nutricrunch range after it exited the category six months ago.

"The Platina segment though small is growing at a rapid pace. It is moving up at a pace of 20-25%."

Primarily, glucose, milk and Marie are the categories which will see increase in prices, he said, adding that the company will probably loo...

The Bengaluru-based company is now primarily focusing on cookies, which is emerging as one of the fastest-growing categories in biscuits in...

“Production at the time of closure was negligible. It didn't make commercial sense to keep it running,“ said Arup Chauhan, Parle Products e...

In 2015-16, the cookie segment, which includes brands such as Mondelez's Bournvita biscuits contributed 30% to the overall market.

Amul plans to expand its fledgling bakery products business and will soon build a plant that can produce 20 tonnes of cookies a day.

"While we are present in both mass and premium segment, there was a gap which offers a huge potential and has relatively fewer players," sa...

When Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits t...

During April-September, glucose category had 19.3% share in the biscuit market in value sales while cookies had 26.2% share and cream 22.2%.

Pravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...

Ogilvy Mumbai has created a new brand campaign for Parle 20-20 Cookies brand. This is the first campaign from Ogilvy since it won the accou...

India 's largest retailer Future group has partnered Disney to launch the country's first cookies for kids under its own brand - Brand Tast...

Normally, it would take years for a new entrant to establish, forget challenging the leader. But this new breed of challenger brands is dif...

The Mumbai-based Parle has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.

GlaxoSmithKline Consumer Healthcare is gunning for an even lavish spread by entering the premium, highmargin biscuits and cookies category.

Parle-G, the country’s largest selling biscuit brand, and other glucose biscuits are fast losing their market share to premium products, to...