Parle 20-20 Cookies launches its new brand campaign

Ogilvy Mumbai has created a new brand campaign for Parle 20-20 Cookies brand. This is the first campaign from Ogilvy since it won the account some months back in a multi-agency pitch. The campaign builds the story around the hungry stomach.

According to Anup Chitnis, Executive Creative Director, Ogilvy Mumbai, “The central idea is that a pack of 20-20 cookies fixes hunger in no time and gets you back on track.” The integrated campaign with multiple executions targets the teens & young adults in its endeavor to position the brand as a quick anytime hunger fix. The cookies pack sells in two variants – butter and cashew – in two pack sizes of Rs 5 & 10.