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Onida looks to monetise realty assets for revivalOnida Electronics is monetising its real estate portfolio to raise crucial funds. The company plans to revive its iconic television brand a...- Homegrown beverage brand Maaza completes 50 yearsMaaza, a Coca-Cola India mango beverage, marked its 50th anniversary and National Mango Day. The Department of Posts released a special cov...
- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
- Quick commerce leverages cart clout to draw higher margins from companiesQuick commerce platforms are increasing demands for higher margins and marketing funds. Consumer goods companies face rising costs for bett...
- Staring down the barrel: India Inc stockpiles ahead of festive seasonTo ensure smooth production during the vital festive period, companies are proactively increasing their imports and enhancing buffer stocks...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Oil cools, monsoon heats up concerns for India's rural economyThe recent drop in crude oil prices is providing some relief from inflation worries. Yet, the unpredictable monsoon season poses a serious ...
- India Inc gears up for Middle East rebound after peace dealIndian businesses are preparing for a surge in Middle East demand following a peace agreement. Companies are increasing production and secu...
- Liqvd Asia bets on AI, acquisitions to fuel next phase of growth ahead of SME IPOCreative-led digital agency Liqvd Asia is leveraging artificial intelligence and acquisitions for growth, aiming to provide faster, persona...
- Small packs make big gains as budgets shrink and costs riseWith inflation on the rise, Indian shoppers are favoring compact product packaging. This shift not only reflects changing consumer habits b...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- Quick commerce becomes FMCG's biggest online sales channel in IndiaLatest data from companies including ITC Ltd, AWL Agri Business, Tata Consumer Products and Parle Products showed quick commerce accounted ...
- Melody effect: Wrong 'Parle' stock hits 5% upper circuit for 4th day, up 21% since PM Modi's gift for MeloniParle Industries shares hit the 5% upper circuit for the fourth consecutive session amid speculation that investors are mistaking it for un...
- Picked wrong Melody? Parle Industries shares hit 5% upper circuit for 3rd dayParle Industries shares hit the 5% upper circuit for the third straight session after investors mistakenly linked the stock to Melody toffe...
- Be brand adjacent and boost your coA gift from Modi to Meloni caused a rush into the wrong Parle. Investors mistook a real estate firm for a confectioner, boosting its shares...
- Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
- PM Modi’s Melody gift to Meloni boosts Parle buzzMeloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme ...
- Parle Industries hits upper circuit amid ‘Melody’ confusionDalal Street saw a peculiar event where investors confused Parle Industries with the original Parle candy maker. A social media video led t...
- 'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to MeloniPrime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This gesture sparked a viral "Melodi" meme onl...
- Everything's in a name: Parle Industries shares hit 5% upper circuit after PM Modi's 'Melody' gift to MeloniShares of Parle Industries surged 5% and hit the upper circuit after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Mi...
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