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PARLE MONACO
Parle continues to be India's top FMCG brand at home, Britannia leads the ranking for out of home consumptionParle, a biscuit brand owned by Parle Products, remains India's top FMCG brand, as per Kantar Worldpanel’s annual ranking. Seven of the top...27 Jul, 2023, 11.23 PM IST- Parle biscuits posts 38% surge in SalesThe Parle Products flagship, which retails brands including Parle G, Monaco and Melody, posted sales of ₹13,682 crore during the previous f...04 Dec, 2021, 08.50 AM IST
- Bombay HC restrains Future Consumer from the use of identical packaging of Parle Products' brandsMumbai-based Parle Products has approached the court seeking to restrain FCL from using allegedly identical trade dressing or packaging for...13 Oct, 2020, 04.05 PM IST
- Drop in demand may force Parle to lay off up to 10,000 employees18% GST and low demand in the FMCG sector has forced the company to hike prices; affecting their sales21 Aug, 2019, 09.41 PM IST
- Parle eyes 25% revenue from premium range in next 2-3 years"Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mo...07 May, 2017, 02.52 PM IST
- Zenith bags Parle’s media mandateThe exact size of the account could not be ascertained but industry estimates put it at about Rs 300 crore. The account was earlier with Ha...19 Dec, 2016, 01.24 AM IST
- Parle enters luxury chocolate segment with Friberg brandThe bar format comes in three different Swiss chocolate flavours which include Lait Suisse Chocolat, Noir Suisse Chocolat and Lait Caramel ...02 Nov, 2016, 05.33 PM IST
- Parle bets on premium biscuit brands for revenue growthParle said it's aiming at garnering more revenues from its premium biscuit brands in the next 2-3 years as the sales in the mass-based cate...07 May, 2015, 04.30 PM IST
- Parle to focus on existing items to consolidate market shareBiscuits and confectionery manufacturer Parle Products will only be focussing on its existing range of products to consolidate its market p...25 Jan, 2015, 10.58 AM IST
- Biscuit war: Britannia steals the march over Sunfeast, ParleThere are perhaps only a few in this country who have no memory of Parle-G biscuits, from the tiffin boxes of little school children or as ...05 Mar, 2013, 05.28 AM IST
- How Pravin Kulkarni is taking Parle into newer segments of snacks and sweetsPravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...02 Oct, 2012, 06.46 AM IST
- Biscuit maker Parle to focus on snacks categoryThe country's top biscuit maker Parle Products is restructuring its snacks portfolio to emerge a significant player in the 4,000-crore mark...08 Feb, 2011, 02.45 AM IST
- Parle ropes in Ravi Kishan and Rituparna Sengupta as brand ambassadorsParle Products has roped in regional actors Ravi Kishan and Rituparna Sengupta for endorsing Monaco salty biscuits.10 Jan, 2011, 02.41 AM IST
- Chauhans lock horns over Parle brand, yet againThe two factions of the Parle family - Parle Products and Parle Agro - are involved in a legal tussle yet again.10 Aug, 2009, 12.10 AM IST
- No let-up seen in trademark battle over ParleThe tussle between two factions of the Mumbai-based Chauhan family over the use of the Parle trademark is showing no signs of abating, with...03 Mar, 2009, 02.17 AM IST
- No sign of truce in battle over 'Parle' brandA bitter legal battle between two branches of the Chauhan family-controlled Parle Group shows no signs of abating after one faction threate...13 Jan, 2009, 07.12 PM IST
- ITC eyes Parle's candy businessThe deal, if it happens, would give ITC a dominant presence in the confectionery sector, since Parle brands cover a large spectrum of produ...14 Nov, 2007, 10.40 AM IST
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