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PARLE MONACO
Why this century-old swadeshi brand keeps on beating MNCsParle, an Indian brand, remains India's top FMCG brand for the 13th year. Parle-G biscuits drive its success with 8.6 billion CRPs. It main...- Parle continues to be India's top FMCG brand at home, 12th time in a rowParle, owned by Parle Products, remains India's top FMCG brand in the latest Brand Footprint ranking, with seven of the top 10 brands being...
- Inflationary woes slow down Parle's growth in FY23The biscuit maker posted net sales of Rs 17,223 crore while profit more-than-trebled to Rs 905 crore in the year ended March. A year ago, i...
- Parle continues to be India's top FMCG brand at home, Britannia leads the ranking for out of home consumptionParle, a biscuit brand owned by Parle Products, remains India's top FMCG brand, as per Kantar Worldpanel’s annual ranking. Seven of the top...
- Parle biscuits posts 38% surge in SalesThe Parle Products flagship, which retails brands including Parle G, Monaco and Melody, posted sales of ₹13,682 crore during the previous f...
- Bombay HC restrains Future Consumer from the use of identical packaging of Parle Products' brandsMumbai-based Parle Products has approached the court seeking to restrain FCL from using allegedly identical trade dressing or packaging for...
- Drop in demand may force Parle to lay off up to 10,000 employees18% GST and low demand in the FMCG sector has forced the company to hike prices; affecting their sales
- Parle eyes 25% revenue from premium range in next 2-3 years"Brands like Hide & Seek, Milano, Mexitos and Simply Good are more futuristic and aspirational. These brands are very different from the mo...
- Zenith bags Parle’s media mandateThe exact size of the account could not be ascertained but industry estimates put it at about Rs 300 crore. The account was earlier with Ha...
- Parle enters luxury chocolate segment with Friberg brandThe bar format comes in three different Swiss chocolate flavours which include Lait Suisse Chocolat, Noir Suisse Chocolat and Lait Caramel ...
- Parle bets on premium biscuit brands for revenue growthParle said it's aiming at garnering more revenues from its premium biscuit brands in the next 2-3 years as the sales in the mass-based cate...
- Parle to focus on existing items to consolidate market shareBiscuits and confectionery manufacturer Parle Products will only be focussing on its existing range of products to consolidate its market p...
- Biscuit war: Britannia steals the march over Sunfeast, ParleThere are perhaps only a few in this country who have no memory of Parle-G biscuits, from the tiffin boxes of little school children or as ...
- How Pravin Kulkarni is taking Parle into newer segments of snacks and sweetsPravin Kulkarni, who heads marketing for Parle, the 83-year old firm known for its Parle-G biscuits, is used to fighting back from the brin...
- Biscuit maker Parle to focus on snacks categoryThe country's top biscuit maker Parle Products is restructuring its snacks portfolio to emerge a significant player in the 4,000-crore mark...
- Parle ropes in Ravi Kishan and Rituparna Sengupta as brand ambassadorsParle Products has roped in regional actors Ravi Kishan and Rituparna Sengupta for endorsing Monaco salty biscuits.
- Chauhans lock horns over Parle brand, yet againThe two factions of the Parle family - Parle Products and Parle Agro - are involved in a legal tussle yet again.
- No let-up seen in trademark battle over ParleThe tussle between two factions of the Mumbai-based Chauhan family over the use of the Parle trademark is showing no signs of abating, with...
- No sign of truce in battle over 'Parle' brandA bitter legal battle between two branches of the Chauhan family-controlled Parle Group shows no signs of abating after one faction threate...
- ITC eyes Parle's candy businessThe deal, if it happens, would give ITC a dominant presence in the confectionery sector, since Parle brands cover a large spectrum of produ...
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