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PARLE GROUP
Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...- Why this century-old swadeshi brand keeps on beating MNCsParle, an Indian brand, remains India's top FMCG brand for the 13th year. Parle-G biscuits drive its success with 8.6 billion CRPs. It main...
- Parle-G: The humble biscuit that became the taste of IndiaParle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India's large consumi...
- Parle wants to bite into biscuit maker Dr Gerard in PolandThe Polish biscuits maker, which was once part of Groupe Poult of France, was bought by EU middle-market-focussed Bridgepoint for an undisc...
- Parle's long journey from being a swadeshi brand to a modern productMuch like India itself, Parle had to reinvent itself decade after decade, keeping its legacy alive. This is a brand loved by people, much b...
- Parle Products forays into cereals categoryThrough 'Hide & Seek Fills', Parle Products aims to produce nutritious cereals for an energizing breakfast and strengthen its product portf...
- Parle Agro enters dairy segment, launches flavoured milk items under 'Smoodh' brandThe diversification is backed by an in-depth research and extensive investment in modern and innovative technologies to build a robust dair...
- Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drinkParle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...
- Zenith bags Parle’s media mandateThe exact size of the account could not be ascertained but industry estimates put it at about Rs 300 crore. The account was earlier with Ha...
- Parle ropes in Amitabh Bachchan for endorsement to take on Britannia's Good Day"While we are present in both mass and premium segment, there was a gap which offers a huge potential and has relatively fewer players," sa...
- 73-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brandWhen Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits t...
- Parle to launch premium glucose biscuitParle Products, India’s largest biscuit and confectionery manufacturer, has entered the premium market by launching Parle G Gold to target ...
- Parle-G world's No 1 selling biscuit: NielsenParle-G, the glucose biscuit brand from Parle Products, has consolidated its position as the world's largest selling biscuit brand, says a ...
- Biscuit maker Parle to focus on snacks categoryThe country's top biscuit maker Parle Products is restructuring its snacks portfolio to emerge a significant player in the 4,000-crore mark...
- Parle ropes in Ravi Kishan and Rituparna Sengupta as brand ambassadorsParle Products has roped in regional actors Ravi Kishan and Rituparna Sengupta for endorsing Monaco salty biscuits.
- Bullish on Britannia: Rajesh JainRajesh Jain, Market Strategist in an interview with ET Now talks about Britannia.
- Parle eyes 25 pc share in domestic snacks marketBiscuit major Parle Products on Thursday said the company is eyeing a 25 per cent share in the Rs 2,500-crore snacks market in the next thr...
- No sign of truce in battle over 'Parle' brandA bitter legal battle between two branches of the Chauhan family-controlled Parle Group shows no signs of abating after one faction threate...
- Chauhan siblings close to settling row over Parle brandParle Agro products decides to drop trademark from its confectionery products.
- ITC eyes Parle's candy businessThe deal, if it happens, would give ITC a dominant presence in the confectionery sector, since Parle brands cover a large spectrum of produ...
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