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PARLE AGRO JOINT
'Sin tax' on sparkling drinks takes a toll on Parle Agro profit: Joint MD"The decision to place fruit-based, non-caffeinated sparkling drinks in the sin tax category, taking GST on Appy Fizz up by to four times f...- ETPWLA 2023: Presenting the shortlisted nominees for the Business Leader of the Year AwardAhead of the Grand Finale of the ETPrime Women Leadership Awards (ETPWLA) 2023, the Economic Times takes immense pride in showcasing the no...
- Parle Agro enters dairy segment, launches flavoured milk items under 'Smoodh' brandThe diversification is backed by an in-depth research and extensive investment in modern and innovative technologies to build a robust dair...
- Parle Agro eyes Rs 10,000-crore turnover by 2022, to introduce new 'major product'"In general as a company we don't go into a very large number of new product launches.We really stay quite focussed on select product launc...
- Parle Agro signs on Jr NTR as the new face of Appy Fizz for South IndiaAppy Fizz is leader and creator of the sparkling fruit drink category with over 99% market share.
- NGT orders inspection of Parle Agro Private Ltd's unit in UPA bench headed by NGT Chairperson Justice Adarsh Kumar Goel ordered the Central Pollution Control Board (CPCB) and the Uttar Pradesh Pollut...
- Fizzy drinks bubble up in rural marketsConsumers in rural markets are becoming more discerning and have personal preferences while selecting their choice of beverages.
- Parle Agro eyes Rs 10,000 crore topline by 2022; plans new categoriesThe company recently roped in Hindi actor Salman Khan as the brand face for Appy Fizz and Chauhan said it is part of the strategy of growin...
- No child’s play: Nadia Chauhan's prep for the corner office began early onChauhan was bitten by the business bug since childhood, thanks to her father.
- Parle Agro ropes in Allu Arjun as face of FrootiWith a strong focus on South India, the announcement is a part of the Parle Agro's expansion plan to become a Rs 10,000 crore entity by 202...
- Coke, Pepsi lose market share in non-fizzy tooFor instance, Dabur’s Real has entered the top three nonfizzy beverages chart in India, overtaking PepsiCo’s Slice, according to senior ind...
- Local rivals eat into market share of Coca-Cola, PepsiCoCoke and PepsiCo’s local rivals said that their rising share should not cause any surprise, for they better understood Indian consumer pref...
- Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drinkParle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship b...
- Nadia Chauhan's idea of the best birthday: Sun, sand, and familyThe Parle Agro Joint MD celebrated her birthday with a quick holiday to sunny Goa.
- Parle Agro to spend Rs 150 cr on advertising, distributionThe mango-based beverage category saw almost flat sales, with 1 per cent growth last year, while Frooti saw double digit growth following i...
- With Frooti and Tata Tea in his kitty Shah Rukh Khan is the top Bollywood star in endorsement bandwagonIndustry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.
- Frooti Vs Maaza: Parle Agro to launch mango juice brand Frooti in returnable glass bottlesParle Agro is launching its mango juice brand Frooti in glass bottles to challenge the dominance of Coca-Cola's Maaza.
- Union Budget 2011: Consumer goods firms may pass on duty change to customersCandymakers such as Parle Agro and Perfetti Van Melle that make 'Alpenliebe' and 'Big Babol' have expressed concern over the hike saying th...
- Sugar-free fails to tickle taste buds in IndiaDespite health and wellness being the most talked-about fad in foods and beverages, foods and beverage companies in India say they are not ...
- No let-up seen in trademark battle over ParleThe tussle between two factions of the Mumbai-based Chauhan family over the use of the Parle trademark is showing no signs of abating, with...
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