iD Fresh announces Rajat Diwaker as India CEO, Mustafa becomes Global CEORajat comes with two decades of experience in the FMCG industry. In his last role, he served as the Managing Director of Marico Bangladesh....
'My father earned 10 rupees a day.' iD Fresh Food CEO Musthafa CEO reveals he became a farmer at 10, recounts journey to Rs 2,000 crThe billionaire, who today heads a gargantuan Rs 2,000 crore empire, revealed how once, his family struggled to make ends meet and his fath...
iD Fresh gives Esops to 27 employees, aims to create 100 crore-patis in 3 yearsEmployee stock options are increasingly in demand as workforces seek to benefit from companies’ long-term growth. The press release said 54...
World Idly Day: iD Fresh opens factory for a peek into its batter makingThe company, backed by billionaire Azim Premji, kicked off the five-day live streaming campaign on the world idly day of March 30. Co-found...
iD Fresh raises Rs 507 Cr, Helion exits with 10x returnsFounded by PC Musthafa, Abdul Naser and his brothers in 2005, iD had secured US $5.2 million in Series A funding from Helion Ventures in 20...
NewQuest, Premji invest Rs 507 crore in startup iD Fresh FoodAsia's leading PE firm NewQuest Capital Partner, along with the existing investor, PremjiInvest, invested Rs507 crore in iD Fresh Food—Indi...
iD Fresh Food CEO stresses on need for downtime, recharges with a game of soccer or online chessP.C Musthafa said their company transformed from an offline entity to an online company in three days.
Bigbasket and iD Fresh Food join hands to launch ready-to-cook brand iD FreshoThis move comes as Azim Premji-backed iD fresh, known for its preservative-free instant foods, looks to widen its D2C market through Bigbas...
iD Fresh Food launches online store driven by demand surge for its filter coffee post-pandemic“As a business operating in the fresh food industry, we see this as the right time to sell online on our own platform,” Musthafa PC, co-fou...
Cheated of Rs 10, PC Musthafa learnt a lesson for lifeThe iD Fresh Food CEO said that working during his childhood taught him a lot.
When breakfast was a luxury for PC Musthafa, iD Fresh Food founderHe grew up in a remote village in Kerala, where he often took up odd jobs for some extra cash.
Can iD Fresh's batter business solve Indian homemakers 'trust' issues?It took three years for Musthafa and his cousins, with whom he started iD Fresh in 2005, to solve a very common problem that people face wh...
With Rs 150 crore from PremjiInvest, iD Fresh Food to enter US, UK and SingaporeThe company's packaged batter, Indian breads and other foods are already popular in the United Arab Emirates, which has large populations o...
iD Fresh Foods partners with Nilgiri Dairy Farm to produce dairy productsiD entered four more cities— Coimbatore, Cochin, Palakkad, Trichur—in July, bringing its total presence to 14 cities.
Pick your product at iD Trust shop & pay when you can!iD Fresh Food, the ready-to-eat food company founded by IIM-B alum PC Musthafa (42) and his four cousins 10 years ago, is making one such a...
Ready-to-cook food firm iD all set to launch new products like vada, paneerToday, Musthafa sells about 50,000 kg of batter daily. The batter is produced at four plants and sold across nine cities including Dubai an...
VC firm Helion Venture invests Rs 35 crore in food startup ID Fresh Foods"I have been using their products much before I met them," said Chowdhri, whose fund has now invested Rs 35 crore in the firm.