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ORMAX MEDIA RESEARCH
Gujarati films find their mojo, and the moolahThe Gujarati film industry is experiencing a boom. Universal stories and modern themes are attracting audiences. Strong community groups an...15 Oct, 2025, 12.43 PM IST- India has 601 million OTT users and 148 million active paid subscriptions, reveals Ormax’s research reportOrmax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....16 Sep, 2025, 01.57 PM IST
- India’s OTT base hits 601 million; Connected TV users surge 87%: OrmaxIndia’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...16 Sep, 2025, 01.56 PM IST
- Ormax Media launches OTT sports audience trackerOrmax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...13 Aug, 2025, 02.10 PM IST
- Streaming platforms shift from dark thrillers to family-friendly stories to woo small-town IndiaStreaming platforms in India are strategically shifting from action-oriented content to family-friendly dramas, romances, and comedies to c...23 Jul, 2025, 08.23 AM IST
- Ormax Media launches brand lift measurement tool ahead of IPLOrmax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...14 Feb, 2025, 08.44 PM IST
- Is the Hindi Film Industry heavily dependent on big budget event films?Indian film industry shows a growing dependency on big-budget event films, with the top ten films' contribution to total box office collect...31 Jan, 2025, 07.31 PM IST
- Number of original series released by streaming platforms in India is at a three-year lowThe number of original series released by Indian streaming platforms hit a four-year low in 2024, dropping 18% from 2023, per Ormax Media. ...30 Jan, 2025, 07.28 PM IST
- India's sports audience base estimated at 678 million: OrmaxThe Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...21 Mar, 2024, 11.58 AM IST
- Box-office collections set to cross Rs 12,000 cr in 2023The media research company added that 2023 is expected to be the highest-grossing year ever, with a chance to cross the ₹12,000-crore thres...16 Oct, 2023, 05.46 AM IST
- Ormax Media open to explore options to expand biz outside IndiaThe Ormax Media CEO said the company had plans to venture outside India before Covid-19, but the pandemic forced it to delay expansion plan...13 Aug, 2023, 12.45 PM IST
- Ormax to now test documentaries through its streaming testing toolMedia insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...09 Aug, 2023, 02.10 PM IST
- India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...07 Dec, 2022, 04.16 PM IST
- Women hold just 8% key HOD positions in Indian film industrySouth Indian film industries are way behind Bollywood in gender equality with 1%.08 Mar, 2021, 11.39 AM IST
- Indians can’t get enough of HollywoodOver the past five years, data from various sources such as EY, BookMyShow, Ormax Media, B&K research and industry estimates show that Hind...28 Jan, 2020, 07.28 AM IST
- How Facebook, Instagram, YouTube are driving the buzz for films and uptake at the box officeThe findings are based on a study by Ormax, developed exclusively for the Indian market.23 Jul, 2018, 07.45 PM IST
- Ormax Media forays into entertainment businessOrmax Media Pvt Ltd, a consumer knowledge and consulting firm on Monday announced its foray into the entertainment business to bridge the d...28 Jul, 2008, 10.22 PM IST
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