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ORMAX MEDIA RESEARCH
South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- OTT craze grows, but film lovers can't stay away from theatresIn its latest study, titled Venn It Happens: SVOD & Theatrical audience intersection, media and entertainment research firm Ormax Media sai...
- Gujarati films find their mojo, and the moolahThe Gujarati film industry is experiencing a boom. Universal stories and modern themes are attracting audiences. Strong community groups an...
- India has 601 million OTT users and 148 million active paid subscriptions, reveals Ormax’s research reportOrmax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....
- India’s OTT base hits 601 million; Connected TV users surge 87%: OrmaxIndia’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...
- Ormax Media launches OTT sports audience trackerOrmax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...
- Streaming platforms shift from dark thrillers to family-friendly stories to woo small-town IndiaStreaming platforms in India are strategically shifting from action-oriented content to family-friendly dramas, romances, and comedies to c...
- Ormax Media launches brand lift measurement tool ahead of IPLOrmax Media has introduced Ormax Mpact, a tool to evaluate the effectiveness of brand integrations, sponsorships, and product placements ac...
- Is the Hindi Film Industry heavily dependent on big budget event films?Indian film industry shows a growing dependency on big-budget event films, with the top ten films' contribution to total box office collect...
- Number of original series released by streaming platforms in India is at a three-year lowThe number of original series released by Indian streaming platforms hit a four-year low in 2024, dropping 18% from 2023, per Ormax Media. ...
- India's sports audience base estimated at 678 million: OrmaxThe Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...
- Box-office collections set to cross Rs 12,000 cr in 2023The media research company added that 2023 is expected to be the highest-grossing year ever, with a chance to cross the ₹12,000-crore thres...
- Ormax Media open to explore options to expand biz outside IndiaThe Ormax Media CEO said the company had plans to venture outside India before Covid-19, but the pandemic forced it to delay expansion plan...
- Ormax to now test documentaries through its streaming testing toolMedia insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...
- India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...
- Women hold just 8% key HOD positions in Indian film industrySouth Indian film industries are way behind Bollywood in gender equality with 1%.
- Indians can’t get enough of HollywoodOver the past five years, data from various sources such as EY, BookMyShow, Ormax Media, B&K research and industry estimates show that Hind...
- How Facebook, Instagram, YouTube are driving the buzz for films and uptake at the box officeThe findings are based on a study by Ormax, developed exclusively for the Indian market.
- Ormax Media forays into entertainment businessOrmax Media Pvt Ltd, a consumer knowledge and consulting firm on Monday announced its foray into the entertainment business to bridge the d...
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