Oreo is introducing sugar-free cookies in 2026. These new Oreos will feature "Zero Sugar" pressed into the cookie design. Both Original and...

Mondelez partners with Lotus Bakeries to produce and market Biscoff biscuits in India, leveraging its vast distribution network. This move ...

Nabisco is set to launch three delectable Oreo treats this January. The lineup introduces permanent additions – Oreo Peanut Butter Cakester...

This tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...

“We are seeing a big rise in cases, very unfortunate and very painful to see in India. There are a lot of restrictions but not in total loc...

The high court has fixed April 12 as the next date of hearing of the trademark infringement case filed by US-based Intercontinental Great B...

Global brands from restaurants to automakers sometimes roll out offbeat products to appeal to Chinese tastes in the populous and intensely ...

The company has also worked with Mukesh Ambani-led Reliance Jio to bring a customised version of Google Assistant (virtual assistant) to th...

A bike mode for Maps was also launched which aims at driving Internet adoption across markets.

As a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a p...

The emerging Indian shopper is posing a huge challenge to the marketers. Brands are grappling on how best to reach this emerging.

The Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...

Oreo has cornered more space in India’s Rs 5,500 crore cream-biscuits segment than Britannia’s Treat-O could in nine

Cadbury Kraft India rode on established Cadbury brands and successful launch of Oreo biscuits to grow its business twice as fast as Kraft's...

Cadbury India will launch Oreo cookies, a billion dollar brand owned by its US-based parent Kraft Foods, as it looks to gatecrash into Rs 1...

Confectionery maker Cadbury India today announced its entry into the country's estimated Rs 12,000-crore biscuit market through the launch ...

Kraft has also sought an injunction to prevent Britannia from manufacturing, selling or advertising any product with any distinctive elemen...