Mirc Electronics to relaunch Igo brand as an online exclusive in IndiaMirc Electronics business head Sunil Shankar said the brand will be relaunched as ‘Igo by Onida’ and the Onida brand will be eventually pul...
Onida bets big on 'devil' ad campaignBesides, the company is "strategically revamping" its operations after coming back into black after two years, said a top company official.
Mirc Electronics starts manufacturing TV panels at Wada facilityThis decision was taken after the government in last few months increased customs duty on import of finished television panels for encourag...
Onida aims to be $1 billion company by 2020Onida plans to introduce 20 new models in its flat panel range in which most would be "Live Genius" range of smart TVs.
Onida looks to regain lost market share, new CEO plans Rs 50-crore ad campaignOnida is reviving as part of its new ad campaign as it seeks to regain its lost market share under its new CEO YV Verma.
Onida attempts to live up to its tagline 'neighbour's envy, owner's pride'Onida, once the second-largest television brand in the country, has appointed former LG India director YV Verma as its CEO.
- Onida takes on rivals with comparative advertising
Televisions and washing machines brand Onida is poking rivals such as LG, Voltas and Daikin through a new ad campaign as it seeks to regain...
- ONIDA to develop LED lights, oven and washing machines
MIRC Electronics that markets ONIDA range of products, is working on developing LED lights, microwave oven and washing machines.
- Reliance Digital TV in corporate tie-up with MIRC Electronics
Reliance Digital TV has inked a corporate alliance with MIRC Electronics through which customers can avail Reliance Digital TV on purchase ...
- Reliance BIG TV signs corporate alliance with MIRC Electronics
Customers across the country can now avail of a free Reliance BIG TV connection on the purchase of Onida LED, LCD and the colour television...
- Onida Movie TV: India’s first movie TV
India’s first movie TV is here with Onida’s latest ultraslim launch. You can watch movies, look at pictures and listen to music directly th...
- Onida to drive out the 'Devil', company's mascot
In the face of India's changing consumer tastes, Onida has decided to say goodbye to the 'Devil', the company's mascot that for years arous...
- Sonu's claim on Onida may spark brand battle
Sonu Mirchandani, whose stake in Mirc was bought out by brother Gulu, plans to launch a range of products under the Onida name.Women lap up...
- Warring brothers put Onida on block
Two members of the Onida founding family have broken off with the third main shareholder and began talks with rival group led by Videocon &...
- Onida TV ad account goes to McCann Erickson
Ad-man Prasoon Joshi is now penning a new script for the 'green devil', the mascot of Onida, which is seeking to give the campaign for its ...
- Sony pips Onida to third spot in value sales
For the last five years there were just two top multinational electronics brands - LG and Samsung.
- Onida devil to turn more human, stylish in second makeover
Trust the Rs 1,500-crore Mirc Electronics’ evergreen devil to change colour for the second time in its 26-year history with an overarching ...