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OLYMPIC BRANDING
FIFA World Cup 2026, what to know: Mexico starts with big win while the US and Canada prepare for openersMexico secured a 2-0 victory in their World Cup opener against South Africa. The United States and Canada are set to play their first match...- 'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
- Friday Motivation Quote by Michael Jordan: ‘In any investment, you expect to have fun and…’ Basketball legend’s words of wisdom on wealth and happinessMichael Jordan, a basketball legend, also excelled as a businessman. His famous quote highlights the importance of enjoying ventures while ...
- Quote of the day by Ralph Lauren: ‘I always feel like I have to keep going. You can sit back and…’ – Legendary fashion designer highlights the drive to keep moving forwardQuote of the day: Ralph Lauren built a global fashion empire by constantly looking ahead. He believes success is a starting point, not an e...
- I know cricket is India's No.1 sport but basketball has potential too: NBA legend Vlade DivacNBA legend Vlade Divac visited New Delhi to promote basketball. He interacted with over 100 children at an event. Divac expressed surprise ...
- Reclusive Turkmenistan shows signs of cautiously opening upTurkmenistan, a nation known for its secrecy, is witnessing a subtle shift. E-commerce and social media are gaining traction, signaling a n...
- Magic Sawe dust, runs up brand valueWith an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...
- IPL 2026: All 10 teams led by Indian captains; league emerges as key ‘sorting hat’ for national prospectsThe IPL's captaincy selections go beyond cricket, considering brand value and team dynamics. This process highlights players outside the cu...
- Who is Natalie Portman’s partner, Tanguy Destable, as she expects her third child?Natalie Portman has confirmed that she is expecting her third child at the age of 44 with her partner, French music producer Tanguy Destabl...
- India set to become YOO’s biggest market for branded residencesGlobal design brand YOO sees India as its top market for branded residences. The company is exploring new projects in Pune and Kolkata, wit...
- Unstoppable India target Olympic gold after making World Cup historyIndia has secured back-to-back T20 World Cup titles. Captain Suryakumar Yadav announced the next major goal is Olympic gold in 2028. Cricke...
- Breaking news, a sport for a whileBreakdancing debuted in the Olympics, referred to as 'breaking,' with Japan's Ami Yuasa and Canada's Philip Kim winning gold. This inclusio...
- PV Sindhu named first brand ambassador of Bridgestone IndiaThe shuttler has signed a three year deal with Bridgestone India, a subsidiary of Bridgestone which is one of the sponsors for the Olympics...
- Companies making beeline to sign P V Sindhu for endorsementsSindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash.
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- Brand police takes over London to save sponsorsHundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors' multimillion-pound marketing deals.
- Beijing Olympics sponsors in the firing lineBeijing 2008 is under fire over China’s human rights record, but do its sponsors deserve to be vilified?
- Olympic Challenge: Kodak adapting to digital ageLast week, Kodak announced that it was ending its 112-year association with the Olympics after the conclusion of next year’s Games in Beiji...
- Samsung India selects Manavjit as Olympic brand ambassadorConsumer durable maker Samsung India has chosen Indian shooter Manavjit Singh Sandhu as its brand ambassador for its Beijing Olympic progra...
- Olympics 2012 will inspire a new sporting generation in UKIn an exclusive interview with ET, Mr Magliano, who was recently in Mumbai as a key speaker at Brandscore, shared what it takes to win an O...
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