India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
14 May, 2026, 01.23 PM IST
Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
08 May, 2026, 12.33 AM IST
Infosys Q4 profit spikes; Flipkart mulls separate app for MinutesInfosys closed FY26 with strong numbers aided by a pickup in demand from its banking, energy and communication segments. This and more in...
23 Apr, 2026, 08.06 PM IST
Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
23 Apr, 2026, 01.23 PM IST
Cooking through crisis: LPG shortage ignites this smart kitchen brand's hybrid cooking solutionSmart kitchen appliance brands such as Beyond Appliances are introducing hybrid configurations that combine traditional gas cooking with el...
23 Apr, 2026, 12.33 PM IST
Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
22 Apr, 2026, 11.38 AM IST
Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
21 Apr, 2026, 12.05 PM IST
Zee Entertainment to invest up to Rs 116 crore in VFX studio PhantomFXZee Entertainment Enterprises is investing up to Rs 116 crore in Phantom Digital Effects Ltd. to expand into the AVGC segment. This strateg...
17 Apr, 2026, 09.32 PM IST
India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
02 Apr, 2026, 04.51 PM IST
Micro dramas fastest-growing video segment, to hit $4.5 billion by 2030: LumikaiMicro dramas are poised for significant growth, projected to reach $4.5 billion by 2030 with 31% annualised growth. This mobile-first conte...
24 Mar, 2026, 07.45 AM IST
Indian OTT universe grew 14% to 547 million in 2024: OrmaxAccording to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD sa...
21 Aug, 2024, 09.23 PM IST
India has 130.2 million direct, indirect SVOD subscribers: OrmaxThe Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...
07 Dec, 2022, 04.16 PM IST
Balaji Telefilms to invest in original content with affordable subscription for OTT platformThe leading media and content provider, which is present in the subscription-based video on-demand service through ALTBalaji, has become a ...
15 Aug, 2021, 04.05 PM IST
Despite Covid impact, media and entertainment industry to grow at 10.1% CAGRIn terms of individual segment market size as a percentage of total industry revenue, OTT video is expected to see the largest gain and rea...
22 Oct, 2020, 06.24 PM IST
India will see significant growth in OTT in the next 5 years: Rajib Basu"Growth in these sub-sectors spurs from the growing trends around personalisation and increased digitalisation," said Rajib Basu partner & ...
10 Jun, 2019, 08.27 AM IST
India to be among top-10 media markets by 2021: StudyBy some estimates, India is among the fastest growing OTT markets in the world and will be one of the top-10 by 2022, it said.
31 Mar, 2019, 06.33 PM IST
Netflix may tweak premium model for Indian marketThe US-headquartered company, which currently derives most of its streaming revenue from outside the US, may enter lower-priced segments to...
18 Jul, 2018, 10.49 AM IST