India's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...

Amazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...

Infosys closed FY26 with strong numbers aided by ⁠a pickup ⁠in demand from its banking, energy and communication segments. This and more in...

Microdrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...

Smart kitchen appliance brands such as Beyond Appliances are introducing hybrid configurations that combine traditional gas cooking with el...

While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

Zee Entertainment Enterprises is investing up to Rs 116 crore in Phantom Digital Effects Ltd. to expand into the AVGC segment. This strateg...

Pratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...

Micro dramas are poised for significant growth, projected to reach $4.5 billion by 2030 with 31% annualised growth. This mobile-first conte...

According to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD sa...

The Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021...

The leading media and content provider, which is present in the subscription-based video on-demand service through ALTBalaji, has become a ...

In terms of individual segment market size as a percentage of total industry revenue, OTT video is expected to see the largest gain and rea...

"Growth in these sub-sectors spurs from the growing trends around personalisation and increased digitalisation," said Rajib Basu partner & ...

By some estimates, India is among the fastest growing OTT markets in the world and will be one of the top-10 by 2022, it said.

The US-headquartered company, which currently derives most of its streaming revenue from outside the US, may enter lower-priced segments to...