India's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...

CashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...

Indian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...

India's luxury market is expanding beyond traditional metro hubs as wealth and consumer exposure grow. Luxury consumption is converging nat...

India’s creator economy is branching out beyond short videos and livestreams, quietly building a parallel income stream around paid convers...

Indians are actively engaging with digital entertainment, moving beyond just watching. Gaming is the top activity, surpassing OTT and short...

The report titled, ‘Bridging the Gap: Reimagining News for Gen Z’ was prepared from a survey of over 4,000 Gen Z respondents (ages 15-28) s...

Myntra's Ultimate Glam Clan creator program has attracted over a million content creators, significantly boosting user engagement and conve...

YouTubes' Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption h...

Global video-sharing platform YouTube expects mobile-first creators and content being consumed from living rooms to be the two major factor...

Influencer marketing is changing the rules of brand outreach as social media has emerged as one of the primary influences for people in non...

Now, another industry body – the Payments Council of India – is urging the government to help resolve the fallout from the controversial ne...

Going by current trends, India should have more than 200 unicorns (startups with at least $1 billion valuations) by 2025, many of them goin...

The industry wants government support to sustain the recovery in the sector that is the secondlargest employment creator after agriculture ...

Eloelo, which is clocking 100% growth month-on-month, has more than five lakh users and 10,000 creators across four languages on its online...

TagMango provides business tools to creators, influencers, and artists, helping them set up subscription-based revenue streams as well as o...

“Mobile has really leapfrogged in India. We are absolutely invested in India. 95% consumers are consuming content in local languages and lo...