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NON METRO CREATORS
Two-thirds of India's creators now come from non-metros: ReportIndia's creator economy sees significant growth outside major cities. Most creators still only secure one paid brand campaign annually. Thi...- American Music Awards 2026 Winners: BTS dominates night, wins Artist of the Year and Song of the Summer for 'SWIM' - Check Full ListBTS achieved a major victory at the American Music Awards 2026. The group secured the coveted Artist of the Year award. They also won Song ...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Chanel for Chandigarh, Mango for Mangaluru: India’s luxury map shifts beyond metrosIndia's retail landscape is shifting as smaller Tier-2 cities are now attracting global brands and premium malls, outperforming larger metr...
- CashKaro grows 72% to Rs 600 cr, enables over Rs 10,000 cr in sales to partner brandsCashKaro's growth, driven by efficiency and AI, enabled over Rs 10,000 crore in sales for partner brands. The company highlights the growin...
- Smartphone buyers prioritise AI, performance and style over specs aloneIndian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...
- Luxury in India is no longer defined by Delhi, Mumbai or BengaluruIndia's luxury market is expanding beyond traditional metro hubs as wealth and consumer exposure grow. Luxury consumption is converging nat...
- Rise of micro companionship: Social media 2.0 is changing the conversationIndia’s creator economy is branching out beyond short videos and livestreams, quietly building a parallel income stream around paid convers...
- India’s digital users shift from passive viewing to active participation: StudyIndians are actively engaging with digital entertainment, moving beyond just watching. Gaming is the top activity, surpassing OTT and short...
- 84% Gen Z consumers rely on GenAI for news interpretation: Google, Kantar reportThe report titled, ‘Bridging the Gap: Reimagining News for Gen Z’ was prepared from a survey of over 4,000 Gen Z respondents (ages 15-28) s...
- Myntra’s creator programme recorded over 1 million registrations: CEO Nandita SinhaMyntra's Ultimate Glam Clan creator program has attracted over a million content creators, significantly boosting user engagement and conve...
- YouTube rolling out policies specifically for dealing with deepfakes and for AI: Ishan John ChatterjeeYouTubes' Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption h...
- YouTube completes 15 years in India; expects creators, new tools to drive growthGlobal video-sharing platform YouTube expects mobile-first creators and content being consumed from living rooms to be the two major factor...
- Brands now rope in regional influencers to win over small towns, villagesInfluencer marketing is changing the rules of brand outreach as social media has emerged as one of the primary influences for people in non...
- Payments Council seeks govt help on RBI rule; Trell’s troubles mountNow, another industry body – the Payments Council of India – is urging the government to help resolve the fallout from the controversial ne...
- Women in metros often prefer corporate jobs over entrepreneurship: SurveyGoing by current trends, India should have more than 200 unicorns (startups with at least $1 billion valuations) by 2025, many of them goin...
- Real estate industry wants budget help to sustain recoveryThe industry wants government support to sustain the recovery in the sector that is the secondlargest employment creator after agriculture ...
- Eloelo crosses 50 million gameplays on its creator-driven gaming appEloelo, which is clocking 100% growth month-on-month, has more than five lakh users and 10,000 creators across four languages on its online...
- Creator monetisation startup TagMango secures Rs 5.5 crore from Y Combinator, othersTagMango provides business tools to creators, influencers, and artists, helping them set up subscription-based revenue streams as well as o...
- YouTube will speak in your language more“Mobile has really leapfrogged in India. We are absolutely invested in India. 95% consumers are consuming content in local languages and lo...
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