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NIKE CRICKET CULTURE
India’s women cricketers set for new financial high as brand value surges after World Cup winIndia's path-breaking women cricketers are set to see their brand valuations soar by over 50 percent following their World Cup triumph. Top...08 Nov, 2025, 01.56 PM IST- Premium sneaker stampede sweeps India off its feet and Adidas is game for itThe trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivi...01 Jul, 2024, 04.50 PM IST
- Aaron Cooper: Why legendary Nike designer is kicked about making shoes for an average IndianStarting as a design intern at Nike in 1994, Cooper has worked across various departments at the company, including Nike Basketball, Nike K...25 Nov, 2023, 11.00 PM IST
- Puma ropes in Mohammed Shami as its brand ambassadorPuma has signed Indian fast bowler Mohammed Shami as its brand ambassador, adding to its roster of sports icons. Shami will endorse Puma's ...13 Oct, 2023, 03.54 PM IST
- India, the top market for investment and future growth. Will accelerate investments in the country - Decathlon Global CEO Barbara Martin CoppolaIndia permits 100% foreign direct investment (FDI) in single-brand retail - different products can be sold under one brand, the route taken...02 Mar, 2023, 05.11 PM IST
- Puma posts decade-high growth in India, outpaces MNC rivals in footwear, apparel and lifestyle segmentWith revenues of Rs 2,044 crore during FY21, Puma surpassed footwear company Bata for the first time in sales. It also outsold sports retai...15 Mar, 2022, 03.08 PM IST
- It's still not easy to do business in India: David Weinberg, COO Skechers"The ease of (doing) business has improved, but it’s not easy. It is an economy that wants to protect its place in the world from anything ...16 Dec, 2019, 09.12 AM IST
- Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.22 Dec, 2018, 11.45 AM IST
- Skechers bets on the middle class to sprint to $1 bilion in India revenueSkechers, which entered India in 2012 through a joint venture with Kishore Biyani-led Future Group, has been doubling its business and plan...13 Feb, 2018, 07.11 AM IST
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...06 Aug, 2016, 01.19 AM IST
- ICC World Cup merchandise selling like hot cake on various e-commerce platformsIndia’s leading fashion e-tailer Myntra has partnered with Nike, the official kit sponsor for the national team, to sell this year’s kit ex...14 Feb, 2015, 04.00 AM IST
- Twitter India eyes bigger advertisement revenues as cricket World Cup fever peaksBCCI and Nike Cricket have co-unveiled the Team India Jersey on Twitter, while Star Sports started an #OwnTheJersey hashtag trend.06 Feb, 2015, 04.00 AM IST
- Bangalore-based startup Moonwalkr makes ultra-light body armour from ballistic material for cricketersA batsman now wears four guards that weigh almost 3 kg on the lower half of his body. Also the leg guards are thick and bulky.30 Nov, 2012, 05.17 AM IST
- Global sports-goods brands not game for mass marketGlobal sports-goods brands are gravitating towards Indian sport, but not towards the price-sensitive Indian consumer.09 May, 2011, 02.31 AM IST
- Adidas India head Andreas Gellnerwho shares lessons he learnt from Indian consumersAdidas head says it is not easy to sell sports gear to a nation that does not look beyond cricket.10 Apr, 2011, 04.04 AM IST
- Bend it like HAINERHainer, 54-year-old CEO of Adidas booted the ball around for the local TSV team in his hometown.04 Nov, 2007, 03.36 AM IST
- Adidas to add 100 stores every year"We have set a target of being the top one brand in India by 2010," says Adidas India Director.30 May, 2007, 03.20 PM IST
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