Sports accessories apparel maker Nike’s contract with the All India Football Federation (AIFF) as kit sponsor ended earlier this year.

The BCCI had estimated $4 billion from 10-year media rights of IPL which includes broadcast, digital and mobile domains.

To cut losses, the world's largest sportswear maker, known for its premium shoes and apparel bearing the iconic Swoosh, has shut around 35%...

The BCCI banned the three cricketers for life and the Supreme Court appointed the Justice Mudgal committee to investigate the scandal.

Nike crafted the latest Team India uniform in a bold new design with some of the company's latest global apparel innovations to help the te...

Nike India is exploring options of setting up concept based stores in the country as part of garnering more share in the domestic sportswea...

American sports goods maker Nike has renewed its contract with the Board of Control for Cricket in India (BCCI) to be the official kit spon...

By 2015, around 125 million urban middle-class consumers would come from the top eight Indian cities.

Sportswear and equipment manufacturing companies such as Nike, Reebok and Adidas are betting big on a packed sporting calendar this year by...

For global sportswear giant Nike Inc, creating brand recall in India is not about having well-packaged, 30-second commercials or million-do...

Call it covert marketing or a smart move - Reebok has perhaps managed to come up trumps against Nike in what seems to be a tussle for crick...

Adidas has asked MRTPC to restrain BCCI and rival Nike from using images of Sachin for promos.

Cricket-wary advertisers have finally started to hedge their risks by betting big on other sports.

The Cricket WC is a slug-fest for brands wanting to lure the cricket-crazy fans into their fold.

Other products in the Nike cricket range include training gear, kit bags and backpacks.

When the Swoosh found its way to the uniforms of India’s cricketers through a surprise Rs 199-crore deal with the BCCI, the purists among t...

The world may not be able to replicate Dravid’s cover drive but they sure can run between the wickets like him. With a little help from Ree...