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ET Snapchat Gen Z Index: How Gen Z is changing shopping, careers and brand loyalty in IndiaGen Z in India prioritizes authenticity, value, and personal meaning over traditional brand prestige. They seek relatable recommendations, ...- ET Snapchat Gen Z Index: Gen Z is turning fitness into a lifestyle, step by stepIndia's Gen Z integrates health into daily life through digital tools and social influence, making fitness an identity cornerstone. This ge...
- Esporting spirit: Indians eye success at 2025 Olympic Esports Games in Saudi ArabiaAkshaj Shenoy and his team competed in the debut of esports at the Asian Games in Hangzhou, finishing fifth in League of Legends. The Inter...
- Goodbye to these 5 Netflix Originals in January 2024Netflix bids farewell to Nike Training Videos, I Am Jonas, When Heroes Fly, El Vato, and The Square in January 2024. Fitness, drama, and do...
- Top 7 cryptos to invest in during the crypto winter bear market 2023Find the top 7 cryptos to invest in during the crypto winter bear market in 2023.
- 7 Cryptocurrency to buy in 2023 with the most potentialFind the 7 cryptocurrencies to buy in 2023 that have the most potential for future growth in the year.
- Goldmedal Electricals Director can’t wait to get his hands on the new GoProKishan Jain, who likes to travel & document it, was in search of a good camera.
- Neeraj Chopra signs first set of endorsement deals after Olympic gold, endorsement fee jumps 10X“These are multi-year deals which will run up to the Paris Olympics,” said Mustafa Ghouse, chief executive of JSW Sports. Chopra will desis...
- Nike-sponsored gym, support staff & nutritionists: A look inside one of the world's top eSports empireExplosive growth has turned competitive video gaming into professional sport.
- How CashKaro introduced India’s rural consumers to a world of discounted Adidas and NikeAmong the many efforts of financial inclusion lies the lesser known model of assisted e-commerce, something a Gurugram-based startup is run...
- Pivot is not just a startup word anymoreThe staggering impact of COVID-19 has unleashed a wave of innovation and witnessed the birth of new ideas across the innovation landscape.
- WFH diaries: Zero distractions, work banter, team bonding help FabAlley bosses stay motivatedTanvi Malik and Shivani Poddar are founders of High Street Essentials, FabAlley's parent firm.
- Companies focus on consumer-connect amid CovidSubramanyeswar S, group chief strategy officer at MullenLowe Lintas Group, said consumers would dissect brands more than ever before. This ...
- Juventus supports Ronaldo; Nike, EA Sports 'deeply concerned' by rape allegationsThe soccer star had denied the claims made by an American model.
- Health is wealth! Here are four top fitness gurus on InstagramThese fitness experts are ot just extremely popular on social media, they have started a business around the same.
- Adidas Parachutes shoes to German soccer starsIn addition to the German stars, whose national team won the World Cup two summers ago, Adidas plans to promote France's Paul Pogba, 23, du...
- India becomes hot destination for health trackers; brands like Goqii, Wello soon to be made availableIndia is emerging as a hot destination for health trackers with brands like Goqii, Wello launching their products first in India.
- Hindustan Unilever aiming to triple digital advertising spendThe company is also working on a semi-digital roadmap for its other brands, which will eventually be scaled up depending on a brand’s requi...
- Hindustan Unilever Ltd forays into digital advertising space in a big wayIn FY13, HUL is expected to triple ad spends in online and digital space, taking their share to 7% of its total ad spend.
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