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NIELSEN VIEWERSHIP DATA
Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
'Avatar: The Last Airbender' tops Nielsen's rankings with 2.6 billion minutes of viewing. Know how other series performedWith 2.41 billion minutes of viewing, 'Love Is Blind' (Netflix), came second on Nielsen’s weekly streaming rankings. It was followed by 'Bl...
Super Bowl ratings: 2024 breaks all previous recordsThe game unfolded at Allegiant Stadium in Las Vegas, Nevada, with kickoff at 3:30 p.m. PT/6:30 p.m. ET, following a half-hour entertainment...
Suits holds steady atop streaming charts, Grey's Anatomy surges, and Disney+ dominates the sceneIn the world of streaming content, "Suits" remains a steadfast leader, amassing 1.3 billion viewing minutes during a week of gradual declin...
Loyola Chennai alumni Karthik Rao appointed Nielsen CEODavid Kenny, who was the CEO since 2018, would become the executive chairman. Nielsen gathers viewership data across television, radio and ...
U.S. election night draws estimated 22.8 million TV viewers, below early figures for 2016They cited early Nielsen data across six networks - Walt Disney Co's ABC, Fox, Comcast Corp's NBC, CBS and Spanish-language channels Univis...
- ESPN posts second-worst 'Monday Night Football' season
NFL-ESPN/VIEWERSHIP:ESPN posts second-worst 'Monday Night Football' season
Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- New York court dismisses NDTV's lawsuit against Nielsen
The Supreme Court of New York has dismissed NDTV Ltd's suit against Nielsen, Kantar and WPP on jurisdiction grounds.
Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- WPP moves New York Supreme Court for dismissal of NDTV lawsuit
WPP is a shareholder in Kantar Media Research Services, which co-owns TAM India with Nielsen. NDTV had filed a lawsuit against them in late...
- NDTV says WPP making baseless threats in TAM India case
NDTV said it was "baffled and amused by the PR effort of WPP. PR is clearly the main aim, as the WPP statement contains a number of legal f...
- Advertising firm WPP may sue NDTV for defamation
Global advertising and marketing services firm WPP on Wednesday said it could file for defamation against television broadcaster NDTV.
Government mulls probe against TAM Media Research after complaintsThe government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...
- NDTV sues Nielsen, Kantar Media Research for tampering viewership data
NDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.
- NDTV sues Nielsen for viewership data manipulation
NDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...