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NIELSEN EXPANSION IN INDIA
World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- World imbalances trouble G-7 in wake of Trump’s China encounterGlobal finance ministers convene in Paris to address lopsided world growth, focusing on structural misalignments after the US-China trade s...
- Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
- Millennials and Gen Z help small electronics brands ride the big demand waveIndian consumers, especially millennials and Gen Z, are increasingly favoring smaller electronics brands. These emerging brands, leveraging...
- Nielsen plans to establish offices in Gurgaon and Hyderabad.Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing media market. T...
- Nielsen expects 3% fall for FMCG, but companies disagreeNielsen has lowered its earlier forecast of flat growth due to factors such as accelerating inflation and the first-quarter FY21 economic c...
- FMCG to grow 11-12% in 2019, slightly slower than 2018: NielsenThe cascading benefits of GST regime such as supply chain efficiency will continue to boost the bottom line performance in the quarters to ...
- Fast-moving goods move faster in March quarterThe overall market grew 12.2% by value in the fourth quarter with 7.5% volume growth, according to executives citing Nielsen data.
- BARC India taps Nielsen executive as business head - digitalKenney comes with a rich experience in digital measurement product rollouts from 18 countries including New Zealand, Japan, China, India, S...
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- FMCG revival only in Nielsen data: Chief executive officers of companies“Our sense is that demand revival is still a few quarters away,” the chairman of another leading foods maker said. “Nielsen is over reporti...
- German retailer Metro AG plans to invest Rs 400 crore to expand in India marketMetro AG plans to invest Rs 400 crore to increase the number of its wholesale stores in India as part of a strategy to make the country a k...
- Happy New Year awaits FMCG companiesThe FMCG industry in India is set to return to double-digit growth rate next year after a gap of two years on the back of improved consumer...
- Retail growth declines to 8% in 2013 from 32% in 2012, sector awaits revivalNielsen said this was the first time modern trade slowed below double digits, with expansion plans being put on hold also contributing to t...
- FMCG: How the top five companies get their strategies rightOf the 20 fastest-growing fast-moving consumer goods companies, the top five posted a 28% growth in value against 18% registered by the bot...
- India economy: Weak jobs, growth hit consumers' confidenceIndia GDP slipped to 6.5% in the fiscal year ending March 2012, lowest economic expansion since 2002-2003.
- Market research in India is a monopolistic businessMarket leaders complaining about the inaccuracy of market share data could be about monoliths being cut down to size.
- Optimism is core value of Coke: Ricardo FortRicardo Fort, Coca-Cola India vice-president marketing, shares his thoughts on portfolio expansion, the AC Nielsen controversy, bridging th...
- Nielsen quite happy to prove India, Lanka wrongAustralian cricket team coach, Tim Nielsen, has said that he would be quite happy to prove both India and Sri Lanka wrong in their assessme...
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