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NIELSEN MEDIA INDIA
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- Who is Ankur Warikoo? The finfluencer behind WebVeda, Make Epic Money and a Rs 100 crore edtech businessAnkur Warikoo has announced the closure of his upskilling courses business, citing its lack of continued sense despite significant growth. ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- India’s CTV adoption rises as South leads smart TV penetrationSmart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...
- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
- Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- Nielsen plans to establish offices in Gurgaon and Hyderabad.Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing media market. T...
- 'Nielsen India to focus on innovation & tech talent'The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...
- Nielsen Media, group co leases over 1.52 lakh sq ft in Mumbai’s GoregaonNielsen Media has secured an office space in Mumbai's Goregaon for over 10 years, with a total rental outgo of over Rs 465 crore. The lease...
- BARC India appoints Nielsen's Dolly Jha as Chief of Product & ResearchDolly Jha joins BARC from Nielsen Media India, where she was the managing director. At Nielsen, she led large audience measurement mandates...
- Nielsen launches its digital content ratings solutions in IndiaProviding census-level data of an online property’s digital audience, DCR data will enable media publishers and agencies to understand digi...
- Nielsen buys Mumbai-based mobile usage measurer Informate Mobile IntelligenceWith smartphone adoption growing, Informate’s knowledge and assets in the mobile space play a key role in enabling Nielsen to get to Total ...
- NDTV sues Nielsen, Kantar Media Research for tampering viewership dataNDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.
- Advertising surges in Asia-Pacific: Research firmAdvertising in the Asia-Pacific region surged by almost 20 percent in the first quarter of 2010, marking the second consecutive quarter of ...
- Nielsen launches business consulting services in IndiaGlobal information and media company, Nielsen, on Wednesday announced the launch of a specialist Business Consulting Services group in Indi...
- Entertainment drives mobile internet growth in BRIC countriesEntertainment-themed websites are the most popular with mobile internet users in the growing Brazil, Russia, India and China (BRIC) mobile ...
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