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AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...- India’s AI dream is getting lost in translationIndia's ambition to become an AI superpower hinges on bridging its vast linguistic divide. Prime Minister Modi champions AI for inclusion, ...
- Lights, camera, AI: For entertainment companies, a prompt may come with copyright headacheIndian entertainment firms are heavily investing in AI for content creation, but a lack of clear copyright laws is creating significant own...
- Companies pull back on AI as weak workplace collaboration hurts results: ReportA recent report shows that many companies are pivoting away from AI initiatives due to challenges with quality and employee engagement. The...
- Financial regulators scramble to counter AI rise with own toolsSwiss financial regulator Marlene Amstad urges banks and watchdogs to rapidly adopt new technology to counter escalating cybersecurity thre...
- Indians are more open to personal AI agents than anyone else in Asia Pacific, says Adobe studyAdobe’s 2026 AI and Digital Trends Report suggests Indian consumers are leading the Asia-Pacific region in embracing personal AI agents, wi...
- EU targets Amazon, Microsoft cloud units for Big Tech 'gatekeeper' rulesEU antitrust regulators are eyeing Amazon and Microsoft's cloud services, AWS and Azure, as potential 'gatekeepers' under new tech rules. T...
- ET Most Innovative AI Product Awards 2026 spotlight enterprise AI solutions redefining business performanceAs enterprises scale AI adoption, innovation is moving beyond customer-facing applications. From finance, operations, tax, and legal functi...
- IndiaMART doubles down on AI to curb fake listings, improve buyer interactionIn a bold move, IndiaMART is ramping up its AI-related budget, with plans to double its expenditure biannually. This funding will be direct...
- AI is an energy and water hog, here's what you can do to counter thatEvery online query, especially those powered by AI, significantly increases energy and water consumption, experts warn. AI's growing demand...
- Indian investors lead the world in AI adoption for finance, but still trust humans with the final callIndian wealthy investors are leading the world in using AI for financial research and analysis, with 86% leveraging the technology. While A...
- Generative AI expanding role in shopping, to enable AI-led purchases: ReportGenerative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly G...
- EMA Partners India acquires digital RPO services provider Taggd in Rs 95 crore all-cash dealEMA Partners India has acquired Taggd, a digital RPO provider, for Rs 95 crore in an all-cash deal. This strategic move integrates executiv...
- MoEngage acquires AI startup Aampe in first acquisition; eyes more deals in US, EuropeCustomer engagement platform MoEngage has acquired AI startup Aampe, bolstering its artificial intelligence capabilities. MoEngage cofounde...
- A new bunch of AI spin-offs ripe for the pickingIndian tech unicorns are transforming their internal AI tools into independent businesses, mirroring successes like Amazon Web Services and...
- UPI, Aadhaar banking drive 61% of MSME transactions; AI adoption rises: ReportA significant majority of retailers now feel more confident using digital platforms for daily operations, leading to increased digital paym...
- Software-hardware loop fuelling all new AI super cycleWhile energy and cooling challenges persist, a lot more hardware requirements are expected to emerge, Synopsys CIO Sriram Sitaraman told ET...
- AI startups fuel talent war as hiring surges across IndiaIndia's AI startups are experiencing a hiring surge, outpacing the broader tech sector as companies transition from AI experiments to large...
- 'Don't feel like a developer anymore after AI': Techie says coding isn't fun now, Reddit users share fears of becoming 'lazy'A software developer's candid post sparked a debate on Reddit about AI's impact on programming jobs. Developers express concerns about losi...
- Google's biggest search overhaul in 25 years will make queries longer, smarter, and more interactive.Google is redesigning its iconic search bar for the first time in 25 years as AI transforms how people find information online. Powered by ...
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