The report 'Understanding consumer choice towards mobile applications' is based on a consumer survey, conducted by Nielsen, to understand t...

Just the opening ceremony in Beijing drew a total of 69.9 mn viewers.

With smartphone adoption growing, Informate’s knowledge and assets in the mobile space play a key role in enabling Nielsen to get to Total ...

Popular micro-blogging site Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 – to provide real-...

Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 - to provide real-time updates on all the acti...

Several big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.

The study said that Indians, in practice, remain "risk averse" and the main drive behind an urban Indian's investment is returns.

According to a study by the firm, the average sequential growth of ad spend in the Asia-Pacific (APAC) region during the quarter was 18%.

Consumers are exchanging notes online, even posting complaints on the CEO’s twitter page, leaving cos with no choice but to rethink strateg...

Lifebuoy, Liril, Hamam, Rexona, Breeze and Lux were given new packaging and fragrance.

Having won more than half of large BPO contracts announced during past one year, leading software services firms with back-office arms are ...

According to the latest research by AC Neilsen, the Wipro product has managed to literally breeze ahead of its competitors to the third spo...