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NEILSEN RESEARCH
Italy advertising spending up 3.4% in May, research agency Nielsen saysThe increase suggests improved business confidence and marketing investments across media channels, including digital and television, contr...- SGX Nifty up 5 points; here's what changed for market while you were sleepingNifty50 on Thursday tested 12,800, before rebounding amid the expiry of November series futures and options contracts. At close, the index ...
- Most Indians do not have a retirement plan, shows PGIM India MF's retirement surveyAre Indians prepared for their retirement? Yet another survey result shows that they are not. Most participants of the survey said they did...
- Messaging most popular online activity for Indian consumers: SurveyThe report 'Understanding consumer choice towards mobile applications' is based on a consumer survey, conducted by Nielsen, to understand t...
- From Beijing Olympics to Michael Jackson's memorial service, here are the most televised events everJust the opening ceremony in Beijing drew a total of 69.9 mn viewers.
- Nielsen buys Mumbai-based mobile usage measurer Informate Mobile IntelligenceWith smartphone adoption growing, Informate’s knowledge and assets in the mobile space play a key role in enabling Nielsen to get to Total ...
- FIFA World Cup gets official hashtagPopular micro-blogging site Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 – to provide real-...
- Twitter to provide real time updates from FIFA World Cup 2014Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 - to provide real-time updates on all the acti...
- Advertisers say they don't trust TAM Media Research data entirelySeveral big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.
- Life insurance favorite investment class of urban IndiansThe study said that Indians, in practice, remain "risk averse" and the main drive behind an urban Indian's investment is returns.
- Indian ad spend rises 32%: NielsenAccording to a study by the firm, the average sequential growth of ad spend in the Asia-Pacific (APAC) region during the quarter was 18%.
- Social networking forces companies to rethink strategiesConsumers are exchanging notes online, even posting complaints on the CEO’s twitter page, leaving cos with no choice but to rethink strateg...
- HUL arrests market-share loss by relaunching brandsLifebuoy, Liril, Hamam, Rexona, Breeze and Lux were given new packaging and fragrance.
- IT cos with BPO arms to steal showHaving won more than half of large BPO contracts announced during past one year, leading software services firms with back-office arms are ...
- Santoor's 3rd most popular soapAccording to the latest research by AC Neilsen, the Wipro product has managed to literally breeze ahead of its competitors to the third spo...
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