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NANDINI DIAS
As festival season rounds the corner, Indian companies begin planning advertising campaignsAs India Inc braces up for Diwali - the biggest shopping season, consumer durables, e-commerce and automotive companies will drive the adve...- Lodestar UM retains Rs 500 crore Mahindra & Mahindra media business after 4-month pitchAs part of the mandate, Lodestar UM will continue to handle the media duties across all media touch points, including core and specialised ...
- Axis Bank, IPG staffers among deceased in Elphinstone stampede“Axis Bank has lost a brilliant credit coordinator in Friday's mishap,“ tweeted Dharmesh Mehta, CEO, Axis Capital.
- TV viewers' club swells, time spent jumps tooAverage time spent per user has gone up 21% to 3 hours & 46 mins, while impressions increased 24 per cent to 25.2 billion in last one year,...
- Ad spends by liquor cos up 58% in H1Sam Balsara, chairman of Madison World, said most liquor companies have started subsidiary businesses, selling sodas, cricket gear and musi...
- Mukesh Ambani’s Mumbai Indians most watched team this IPLIn its 14 matches, the Mumbai team got 18.57 million impressions on average per match, or viewers at any given point of time during the tel...
- With women’s ICC World Twenty20 failing to get advertisers, Star India stalls marketing plansAd rates for the tournament are a fraction of those for the men’s event and Star is bundling both to get better deals from advertisers, top...
- Advertisers show interest for India-Pakistan cricket series as BCCI seeks government approvalMedia planners caution that despite the interest, in the current environment and in the backdrop of intolerance debate, brands could be cag...
- IPL’s brand value may drop 15%, new teams will find it tough to attract sponsors: Global valuations firmEven if the Indian cricket board manages to find a way to have eight teams in next year’s IPL, the brand value of the twenty20 league will ...
- CSK, Rajasthan Royals ban may see IPL's brand value dip by 15% : American AppraisalThe drop in valuation will be due to the fact that the 2 new teams will have to start from scratch and will find it difficult to attract sp...
- Indian Super League viewership surpasses FIFA World CupThe Rupert Murdoch and Mukesh Ambani-promoted Indian Super League (ISL) was watched by 429 million television viewers across India.
- Marketers in India spend more on print than on televisionAdvertising spend on print was higher in 2013 as well, and according to the report, print will remain ahead of television at least till 201...
- Over 40% of overall FIFA world cup viewers on television in India were femaleThe month-long tournament saw 55 million Indians tune in to watch the matches, out of which 32 million were male while 23 million were wome...
- Lodestar will aim for next Goafest Grand Prix: Nandini Dias, CEOThe one for Coca-Cola 'Support My School'. A unique multi-partner campaign born to enable children, especially girls to continue their educ...
- Sachin Tendulkar’s last Test gets best TV rating in 8 yearsThe match garnered more than 17 lakh television viewership in thousands (TVTs) during the course of three days, claimed Star Sports.
- Advertising rates for 'Big Boss' soar 20% as Salman Khan invites families to watchFor now, these rates are still lower than what KBC has notched at Rs 3.75 lakh per ten seconds for this season.
- Stringent norms for brands to air disclaimers prominently'Become fair in just 10 days' is one tagline you may not have missed. But that the fairness cream should be consistently applied twice a da...
- Media Abby awards: Maxus claims numero uno position, Lodestar stands secondMaxus led the pack with 10 medals, followed by Lodestar UM with nine and Mindshare with six medals.
- World Cup win may not boost viewership of IPL-4However, the official broadcaster SET Max is confident the positivity surrounding the team will have a rub-off on the IPL.
- Admen, Doordarshan miss Olympics busDespite ad rates as low as Rs 10,000 for a 10-sec spot, there has been little interest. Even TRPs have not indicated that viewers are lappi...
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