Banking on Gen Z-focused styles, Brand Studio Lifestyle registers 132% YoY sales growthBrand Studio Lifestyle (BLS) reported a 132% YoY growth in October, shipping 43 lakh pieces, primarily Gen Z-focused styles. The company ad...
20 Nov, 2023, 07.11 PM IST
Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
08 Jun, 2023, 02.56 PM IST
Live commerce, beauty among key focus areas for Myntra, says new CEO Nandita SinhaSinha, who was earlier vice-president of customer growth, media and engagement at Flipkart, told ET in an interview that Myntra is focussin...
24 Feb, 2022, 11.58 AM IST
Myntra forays into social commerce, launches live shoppingMyntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator e...
24 Nov, 2021, 10.39 AM IST
TikTok, add to cart: How online stores are working to influence your purchases, literallyAs the pandemic has forced Indians to stay indoors for months, making them consume more videos on their phones than ever, e-commerce compan...
12 Oct, 2020, 08.57 AM IST
Myntra launches original fashion content to drive customer engagement amid the lockdownIn the launch phase, the fashion-tech platform will go live with about 2500 pieces of content in a combination of images and videos.
16 Apr, 2020, 04.54 PM IST
Gloom for Myntra, Pepperfry, others as sales fall by 20%The downturn is expected to continue as people defer discretionary spending and companies cut marketing costs and discounts to increase run...
23 Mar, 2020, 08.30 AM IST
The Zoom Studios, Myntra join hands to launch digital fashion reality showBollywood actor Sonakshi Sinha will judge ‘Myntra Fashion Superstar’ to hunt for the country’s biggest fashion influencer.
24 Jun, 2019, 08.08 PM IST
Four companies in bag, CureFit is ready to runOnline health and fitness platform has also invested in online psychotherapy platform Seraniti.
01 May, 2017, 08.54 AM IST
Masaba's biggest challenge online was to maintain the quality of garments while keeping the prices in checkRecently, Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with fashion designer Masaba Gupta.
28 Oct, 2015, 05.40 PM IST
Snapdeal appoints Harish Sivaramakrishnan as VP - DesignE-commerce major Snapdeal today said it has appointed Harish Sivaramakrishnan as Vice President (Design).
23 Sep, 2015, 05.33 PM IST
Snapdeal appoints Harish Sivaramakrishnan as vice-president of DesignThis is an expansion of Sivaramakrishnan’s current role at Freecharge where he is heading the UX, Design and the front-end engineering team...
23 Sep, 2015, 01.22 PM IST
Zomato, StoryXpress, InvestoPad among others install phone booths for employee privacyMany Indian startups opted out of cubicles and cabins for an open plan, but the good old phone booth is making its way in.
11 Aug, 2015, 04.20 AM IST
With startups disrupting traditional office spaces, the office is the new social networkGoogle, which has offices in locations as diverse as a garage in Menlo Park and a farmhouse in Denmark, is taking the concept to the next l...
03 Jul, 2015, 11.53 AM IST
Fashion is 'highly personal' for Myntra's Mukesh BansalMyntra moved into a fashion-themed office in Bengaluru recently. Mukesh Bansal, CEO, is not lagging behind in the style stakes either.
01 Jan, 2015, 10.09 AM IST
Myntra to open London office for European forayBangalore-based online fashion retailer Myntra is in the process of setting up an office in London and plans to expand to New York in about...
23 Oct, 2014, 07.55 PM IST
Snapdeal forays into premium designer-wear segmentAiming to garner $ 1 billion sales from fashion category, online marketplace major Snapdeal has partnered with Fashion Design Council Of In...
20 Oct, 2014, 08.38 PM IST