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MYNTRA STUDIO
Recode Studios IPO opens today. GMP among key things to know before subscriptionRecode Studios' IPO opens today, aiming to build an omnichannel cosmetics brand amidst market competition. The Rs 44.6 crore SME issue, pri...- Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagementElevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable ...
- Myntra’s creator programme recorded over 1 million registrations: CEO Nandita SinhaMyntra's Ultimate Glam Clan creator program has attracted over a million content creators, significantly boosting user engagement and conve...
- Banking on Gen Z-focused styles, Brand Studio Lifestyle registers 132% YoY sales growthBrand Studio Lifestyle (BLS) reported a 132% YoY growth in October, shipping 43 lakh pieces, primarily Gen Z-focused styles. The company ad...
- Myntra introduces Myntra Minis: Video platform to enable discovery of fashion & beauty trends and launchesMyntra is set to launch its new feature Myntra Minis, a short-form video platform, as a part of the 18th edition of its Marquee Fashion Fes...
- Live commerce, beauty among key focus areas for Myntra, says new CEO Nandita SinhaSinha, who was earlier vice-president of customer growth, media and engagement at Flipkart, told ET in an interview that Myntra is focussin...
- Myntra forays into social commerce, launches live shoppingMyntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator e...
- TikTok, add to cart: How online stores are working to influence your purchases, literallyAs the pandemic has forced Indians to stay indoors for months, making them consume more videos on their phones than ever, e-commerce compan...
- Myntra launches original fashion content to drive customer engagement amid the lockdownIn the launch phase, the fashion-tech platform will go live with about 2500 pieces of content in a combination of images and videos.
- Gloom for Myntra, Pepperfry, others as sales fall by 20%The downturn is expected to continue as people defer discretionary spending and companies cut marketing costs and discounts to increase run...
- The Zoom Studios, Myntra join hands to launch digital fashion reality showBollywood actor Sonakshi Sinha will judge ‘Myntra Fashion Superstar’ to hunt for the country’s biggest fashion influencer.
- Four companies in bag, CureFit is ready to runOnline health and fitness platform has also invested in online psychotherapy platform Seraniti.
- Masaba's biggest challenge online was to maintain the quality of garments while keeping the prices in checkRecently, Anouk, a fashion brand from Myntra, unveiled a new collection in collaboration with fashion designer Masaba Gupta.
- Snapdeal appoints Harish Sivaramakrishnan as VP - DesignE-commerce major Snapdeal today said it has appointed Harish Sivaramakrishnan as Vice President (Design).
- Snapdeal appoints Harish Sivaramakrishnan as vice-president of DesignThis is an expansion of Sivaramakrishnan’s current role at Freecharge where he is heading the UX, Design and the front-end engineering team...
- Zomato, StoryXpress, InvestoPad among others install phone booths for employee privacyMany Indian startups opted out of cubicles and cabins for an open plan, but the good old phone booth is making its way in.
- With startups disrupting traditional office spaces, the office is the new social networkGoogle, which has offices in locations as diverse as a garage in Menlo Park and a farmhouse in Denmark, is taking the concept to the next l...
- Fashion is 'highly personal' for Myntra's Mukesh BansalMyntra moved into a fashion-themed office in Bengaluru recently. Mukesh Bansal, CEO, is not lagging behind in the style stakes either.
- Myntra to open London office for European forayBangalore-based online fashion retailer Myntra is in the process of setting up an office in London and plans to expand to New York in about...
- Snapdeal forays into premium designer-wear segmentAiming to garner $ 1 billion sales from fashion category, online marketplace major Snapdeal has partnered with Fashion Design Council Of In...
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