Myntra is significantly increasing its investment in celebrity-driven video content to enhance user engagement and boost conversion rates. ...

Shoaib Akhtar pokes fun at Virender Sehwag for repeatedly boasting about his triple centuries. Akhtar humorously suggests getting Sehwag in...

Myntra's total expenses in FY23 rose to Rs 5,290 crore. The fashion etailer spent Rs 1,758 crore in advertising and promotional expenses, u...

Ikea India’s net loss went up by 12%, while revenue jumped by 77% in FY22, filings made to the Registrar of Companies and sourced from busi...

Myntra’s revenue growth rate, even though on a smaller base, surpassed parent Flipkart’s marketplace business’s revenue growth rate, which ...

The AAR said Myntra is only leasing the advertisement space to its customer and the advertiser (Lenzing) is providing advertisement service...

Last time Flipkart launched a branding campaign it was with a tagline ‘Ab Har Wish Hogi Poori’ when it spent huge marketing dollars to crea...

This reduction in losses comes even as Myntra Designs, the main entity that runs Myntra’s marketplace, clocked a whopping 94% increase in F...

Despite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.

The remarketing platform helps advertisers nudge users to make their first purchase and re-target existing users to drive incremental sales.

Patanjali Ayurved's advertisement for its hair oil product Kesh Kanti has been found to be misleading by advertising industry watchdog ASCI

Flipkart is scouting for more mobile-focused companies to acquire this year, as it looks to build capabilities that it expects will give it...

In an attempt to capture the next-generation of smartphone users Myntra has decided to have only a mobile-app presence.

Both Flipkart and Myntra have already stopped their mobile websites from directing visitors to their respective apps.

Experts estimate that e-commerce companies will spend about $150 million (Rs900 crore) on advertising over the next 12 months.

Experts estimate that e-comm cos will spend about Rs 900 cr on advertising over the next 12 months, nearly trebling the amount spent last y...

Some of the biggest spenders are Olx, Flipkart, Quikr, Snapdeal, Jabong & Myntra, that hold a meaty portion of the Rs 18,000-cr e-retail in...