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Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...- E-commerce platforms see ad revenues cross Rs 15,000 crore in FY25India's e-commerce giants like Amazon, Flipkart, and Myntra are increasingly relying on advertising, with ad revenues reaching ₹15,573 cror...
- ETtech Explainer: How ads have become a key revenue engine for ecommerce platformsWhile seen as an ancillary source of revenue, income from advertisements is highly profitable for these platforms — with around 90-95% of t...
- Myntra to scale up investments in celebrity-led video contentMyntra is significantly increasing its investment in celebrity-driven video content to enhance user engagement and boost conversion rates. ...
- Virender Sehwag can contact me to get into Guinness Book of World Records: Shoaib Akhtar trolls former Indian batter for advertisementShoaib Akhtar pokes fun at Virender Sehwag for repeatedly boasting about his triple centuries. Akhtar humorously suggests getting Sehwag in...
- Fashion platform Myntra’s FY23 revenue grows 25% to Rs 4,375 crore, loss widensMyntra's total expenses in FY23 rose to Rs 5,290 crore. The fashion etailer spent Rs 1,758 crore in advertising and promotional expenses, u...
- Walmart and Ikea continue to bleed in India as losses widenIkea India’s net loss went up by 12%, while revenue jumped by 77% in FY22, filings made to the Registrar of Companies and sourced from busi...
- Myntra revenue rises 45% to Rs 3,501 crore, losses widen 40%Myntra’s revenue growth rate, even though on a smaller base, surpassed parent Flipkart’s marketplace business’s revenue growth rate, which ...
- Sale of online space for advertisement to attract 18% GST: AARThe AAR said Myntra is only leasing the advertisement space to its customer and the advertiser (Lenzing) is providing advertisement service...
- Flipkart, group companies increase television advertisementsLast time Flipkart launched a branding campaign it was with a tagline ‘Ab Har Wish Hogi Poori’ when it spent huge marketing dollars to crea...
- Myntra reduces losses by 25% to Rs 655 cr in FY17This reduction in losses comes even as Myntra Designs, the main entity that runs Myntra’s marketplace, clocked a whopping 94% increase in F...
- Over 80% Indian youngsters use smartphone for shopping: StudyDespite this, only a minority of smartphone shoppers were actually making a purchase with any significant frequency.
- InMobi’s Miip helps online retailers lift sales with remarketingThe remarketing platform helps advertisers nudge users to make their first purchase and re-target existing users to drive incremental sales.
- No clinical evidence to Patanjali's Kesh Kanti ad claims: ASCIPatanjali Ayurved's advertisement for its hair oil product Kesh Kanti has been found to be misleading by advertising industry watchdog ASCI
- Flipkart scouting for mobile-focused companies to acquire this yearFlipkart is scouting for more mobile-focused companies to acquire this year, as it looks to build capabilities that it expects will give it...
- India is not mobile-first, but mobile-only country: Sachin Bansal, Flipkart's founder and Mukesh Bansal, Myntra's CEOIn an attempt to capture the next-generation of smartphone users Myntra has decided to have only a mobile-app presence.
- Myntra to shut website from May 1Both Flipkart and Myntra have already stopped their mobile websites from directing visitors to their respective apps.
- Mobile commerce company Paytm to soon launch Rs 100-crore ad campaignExperts estimate that e-commerce companies will spend about $150 million (Rs900 crore) on advertising over the next 12 months.
- Paytm in for Rs 100-crore advertising blitz this weekExperts estimate that e-comm cos will spend about Rs 900 cr on advertising over the next 12 months, nearly trebling the amount spent last y...
- Online retailers like Flipkart, Jabong and Quikr spending massively on television adsSome of the biggest spenders are Olx, Flipkart, Quikr, Snapdeal, Jabong & Myntra, that hold a meaty portion of the Rs 18,000-cr e-retail in...
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