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Korean food startup Gimi Michi raises $1 million led by IndiaQuotientFounded by IIM Ahmedabad alumni Nishank Goyal, Akhil Kumar, and Bodhi Rathor, Gimi Michi is building a Korean food brand for the Indian mar...- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- Global consumer companies stay bullish on IndiaGlobal consumer firms are seeing strong demand in India. Companies like Mondelez, Coca-Cola, Pernod Ricard, Reckitt Benckiser, and Carlsber...
- Oreo-maker Mondelez to use new generative AI tool to slash marketing costsThe packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture . Mondelez expects...
- Cadbury parent Mondelez exploring Hershey acquisition: ReportMondelez International, the owner of Cadbury, is considering acquiring Hershey, potentially creating a confectionery giant. Hershey's share...
- Mondelez International appoints Samir Jain as its India presidentJain takes over from Deepak Iyer who was elevated to EVP and president, Asia Pacific, Middle East, and Africa (AMEA) region effective June ...
- Mondelez cuts sugar content in new variant of flagship brand Cadbury Dairy Milk by 30%The move is in line with Mondelez’s global commitment to reduce sugar and national food regulator FSSAI’s ‘eat right’ initiative for packag...
- Cadbury chocolate maker Mondelez engaging in unfair practice, allege distributorsAlthough Mondelez has denied all allegations, the dispute may now spill over to Delhi, Andhra Pradesh, West Bengal, Maharashtra, Haryana an...
- Mondelez India revenue grows in double digitsAs a market, India contributes just about 4% to Mondelez’s global sales, but is increasingly becoming an important one for sales and as a p...
- Dairy Milk maker Mondelez India logs into direct online sales for chocolatesMondelez India, the maker of Dairy Milk, today announced entry into direct online sales for its range of products as part of efforts to tap...
- CVC declines information on probe against Walmart, Mondelez"The inquiry into allegations against Mondelez and Walmart is not complete. The matter is also subjudice in respect of Walmart," the CVC sa...
- Mondelez goes ‘marvellous’ with Dairy Milk to drive up salesThis is Mondelez’s third launch within a year after Bournvita biscuits and Oreo Gold even as demand for most discretionary products is hit ...
- Maker of Cadbury chocolates, Mondelez India, appoints Saatchi & Saatchi as creative agencyThe gums and candy brands of Mondelez are handled by Saatchi & Saatchi in the western markets as well as in Asia-Pacific countries such as ...
- Competition Commission of India rejects complaint against Cadbury chocolate maker MondelezIt was alleged that Mondelez India Foods and Mondelez International abused its dominant position by imposing unfair terms in their dealersh...
- Cadbury India changes name to Mondelez India Foods LtdThe change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally, th...
- Global snacks major Mondelez International ups focus on india with new setupMondelez International has restructured its emerging markets operations to create individual business units for India and China.
- Cadbury India runs into brand squatter with Delhi's confectionery Mondelez IndiaMondelez India, confectionery brand, is waiting to legally challenge the global company from registering a similar name.
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