Reliance-owned JioStar’s Bigg Boss bags 95+ advertisers in 6-language play

Reliance's JioStar has for its reality game show Bigg Boss bagged more than 95 advertisers from sectors ranging from automobiles, retail and consumer durables to food and lifestyle.

This comes as the decades-old popular franchise this year launched six editions of Bigg Boss targeting six languages which will tap a diversified market in India ahead of and during the festive season.

Also Read: Salman Khan to Sourav Ganguly: JioStar bets big on six Bigg Boss editions


The sponsor mix includes national brands such as HUL, Britannia, Asian Paints, Maruti Suzuki, Godrej Consumer Products, Hero MotoCorp and Mondelez, many of which are present across multiple editions. Ai+ Nova Smartphone, Star Health Insurance, Arvind Labs, Danube Properties, Haier, Opella Healthcare, ORN.com and Kamla Pasand Pan Masala are also using Bigg Boss to reach audiences across markets, the company said in a statement.

The season is also drawing a significant number of first-time advertisers. In southern markets, more than 50% of advertisers are new to the franchise, with local advertisers accounting for about 30% of spending. In the Hindi market, 70% of advertisers are first-time participants.

Also Read: Sourav Ganguly is the 'Big Boss'

Bigg Boss is entering the festive season with six language editions and a growing mix of national, regional and first-time advertisers. The expansion comes as brands look beyond Hindi television for reach, with regional-language programming becoming a bigger part of their media spending.

The six editions feature names from Indian entertainment and sports world, with Salman Khan hosting the Hindi edition, Sourav Ganguly the Bangla edition, Vijay Sethupathi the Tamil edition, Nagarjuna the Telugu edition, Kiccha Sudeep the Kannada edition and Mohanlal the Malayalam edition.

Mahesh Shetty, Head of Entertainment Sales – TV at JioStar, said the Bigg Boss franchise has expanded to six language editions this festive season which includes different versions for Hindi, Bangla, Tamil, Telugu, Kannada and Malayalam languages. He said the franchise had reached more than 500 million viewers in 2025, with over 438 billion viewing minutes and a 47% year-on-year increase in engagement across the six editions.

Shetty said nearly 100 sponsors had come on board across the editions, including both existing advertisers and brands advertising on Bigg Boss for the first time.

"With Bigg Boss bringing together six languages and markets this festive season, the franchise offers brands national scale with deep, hyper-local cultural resonance,” said Bhaskar Ramesh, Head - Entertainment Sales, Digital, JioStar.