Searched for
FESTIVE SEASON ADVERTISING
Reliance-owned JioStar’s Bigg Boss bags 95+ advertisers in 6-language playReliance-owned JioStar’s Bigg Boss has attracted more than 95 advertisers across six language editions, spanning Hindi, Bangla, Tamil, Telu...- Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital routeBalaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative...
- FSSAI weighs nationwide ban on analogue paneer, plans junk food curbs near schoolsIndia's food regulator is considering a central rule to ban analogue paneer. The FSSAI is also preparing to prohibit unhealthy foods near s...
- Rising fuel prices push gig workers towards fixed-pay, lower-cost jobsGig workers are now more selective about jobs due to rising operating costs. Many are shifting to roles offering predictable earnings or lo...
- 'Put food warning labels on the front': Supreme Court asks Centre to match international food safety standards as obesity is rising among childrenThe Supreme Court has asked the Centre to consider front-of-pack warning labels on junk food amid rising obesity among children. The bench ...
- "Where is debate over men who approved ad?": Gaurav Gogoi questions disproportionate targeting of Kriti SanonActress Kriti Sanon faced public scrutiny over a recent television advertisement. Congress MP Gaurav Gogoi highlighted the patriarchal mind...
- Kriti Sanon's Rakhi ad pulled by jewellery brand GIVA after controversyAfter encountering criticism, GIVA has pulled its Raksha Bandhan ad featuring Kriti Sanon in an Indo-Western ensemble. Some users voiced co...
- Amazon, Flipkart restructure seller fees, penalties ahead of festival seasonAccording to a notice issued by Amazon India on its seller forum, the company has, with effect from August 17, 2026, changed the manner in ...
- FMCG, auto and consumer companies step up festive marketing spends by up to 20%Indian consumer companies are increasing festive marketing budgets by up to 20% as demand shows signs of strengthening and dealers build in...
- TV ad demand weakens as ratings blackout enters festive seasonTelevision broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Festive demand set to lift FMCG growth, but margins face pressureConsumer demand in India is expected to strengthen during the upcoming festive season. Companies face rising input costs and intense compet...
- Govt moves to allow MDR; Qcomm braces for festive rushHappy Tuesday! The government is proposing changes that could bring back merchant fees on select UPI transactions. This and more in today’s...
- Quick commerce braces for Rakshabandhan rush as capacity strains emergeThe surge in demand is also exposing capacity constraints that have long plagued ecommerce marketplaces such as Amazon and Flipkart. Brands...
- Kerala plans round-the-clock Supplyco stores, expands Onam subsidy pushKerala will upgrade Maveli Stores into Super Stores and launch 24x7 convenience outlets. Market intervention measures will intensify ahead ...
- Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...
- Zepto may defer IPO; Festive carts go premiumHappy Thursday! A roadblock in valuation negotiations may prompt Zepto to delay its listing. This and more in today’s ETtech Morning Dispat...
- Meesho cracks 5% as weak Q2 outlook spooks Street; Citi, Morgan Stanley reactMeesho shares fell after the company warned of slower NMV growth in the September quarter due to the rescheduling of its flagship festive s...
- Meesho expects slower Q2 growth, to raise festive marketing spendMeesho anticipates slower net merchandise value growth this quarter. The company plans increased spending to acquire new users before the f...
- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
Load More
