According to Lakhani, media professionals who are managing traditional media buying need to upskill themselves to be relevant as clients as...

Josy Paul, chairman of BBDO India (also one of the Glass Lions jurors), says the response has been overwhelming.

Singapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.

“We have reached the final stages and these agencies are in the process of getting selected,“ Amitabh Kant, secretary, DIPP said.

A top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.

Popularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.

Smartphone and tablet users in India feel ideal mobile advertisements should be informative, creatively eye-catching and enhance their soci...

The South Asia operations of Group M has put in place a structure that is the first of its kind anywhere in the world.

Media agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.

Unilever has included India, one of its key market, in a global review of its media planning and buying services beginning next month.

Although Pepsi managed to land the last-minute deal, it will serve its Pepsi, Mountain Dew and Aquafina products at only some areas of the ...

The shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the ...

Ending seven months of speculation, Hindustan Unilever (HUL), the country's largest advertiser, has retained WPP-group owned Mindshare as i...

As belts get tightened and marketing spends come under a microscope, marketers seek smarter and more scientific ways to measure the effecti...

Mindshare marketing & media network and Brand Equity come together to present Mindshare Brand Equity Compass 2009 on Feb 12..

Hindustan Unilever looks at others to handle its media buying business as partnership with Group M’s Mindshare Fulcrum ends.

Ashutosh Srivastava, currently the CEO, South Asia of media agency GroupM, will be moving to Singapore to take over as CEO, MindShare Asia-...