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MINDSHARE SOUTH ASIA
Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...- AAAI confers Lifetime Award on Madison Media's Vikram SakhujaVikram Sakhuja has been awarded the Lifetime Achievement Award by the AAAI for his 38 years of significant contributions to the advertising...
- India could be Mindshare's 2nd or 3rd largest market in 2 years: Mindshare Global CEOMindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected...
- 'Digital, data, content saw 70% of hiring since 2020'According to Lakhani, media professionals who are managing traditional media buying need to upskill themselves to be relevant as clients as...
- Mindshare bags Grand Prix in Glass Lions Category for The 6-Pack BandJosy Paul, chairman of BBDO India (also one of the Glass Lions jurors), says the response has been overwhelming.
- Crayon Data to set up base in India in alliance with WPPSingapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.
- Mindshare, Kinetic Worldwide bag 'Make in India' media mandate; DIPP to spend up to Rs 150 crore campaign annually“We have reached the final stages and these agencies are in the process of getting selected,“ Amitabh Kant, secretary, DIPP said.
- GroupM plans separate unit for ecommerce, digital businessA top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.
- Prasanth Kumar named CEO, MindShare South AsiaPopularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.
- Indian mobile users prefer ads to be creatively stimulatingSmartphone and tablet users in India feel ideal mobile advertisements should be informative, creatively eye-catching and enhance their soci...
- Group M forms youth panel to get seniors up to speedThe South Asia operations of Group M has put in place a structure that is the first of its kind anywhere in the world.
- Mindshare launches mobile marketing facility to cater to global clienteleMedia agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.
- Unilever includes India as one of its key market in media buying reviewUnilever has included India, one of its key market, in a global review of its media planning and buying services beginning next month.
- PepsiCo races past Coke in F1 advertising warAlthough Pepsi managed to land the last-minute deal, it will serve its Pepsi, Mountain Dew and Aquafina products at only some areas of the ...
- Marketing 3.0: Evolution driven by understandingThe shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the ...
- Mindshare retains HUL media bizEnding seven months of speculation, Hindustan Unilever (HUL), the country's largest advertiser, has retained WPP-group owned Mindshare as i...
- Marketers seek smarter ways to measure effectiveness of ReAs belts get tightened and marketing spends come under a microscope, marketers seek smarter and more scientific ways to measure the effecti...
- Mindshare Brand Equity Compass on Feb 12Mindshare marketing & media network and Brand Equity come together to present Mindshare Brand Equity Compass 2009 on Feb 12..
- Hindustan Unilever calls for pitch to handle ad accountHindustan Unilever looks at others to handle its media buying business as partnership with Group M’s Mindshare Fulcrum ends.
- Srivastava is MindShare Asia-Pac CEOAshutosh Srivastava, currently the CEO, South Asia of media agency GroupM, will be moving to Singapore to take over as CEO, MindShare Asia-...
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