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MILLWARD BROWN
Don't slow down in a slowdownMadison Media’s chief analytics officer, Nagaraj Krishnamurthy has put together a marketing playbook to fight the slowdown.- HDFC Bank is No 1 in BrandZ India Top 50; Jio debuts at 11The BrandZ Top 50 Most Valuable Indian Brands 2017 was announced today by WPP and Kantar Millward Brown.
- Social media advertisement unable to appeal 20-45 years age group: ReportAs per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age gr...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- Overall value of top 50 brands dips 2 per cent this year: ReportHowever, the brand value of India's top 50 brands has increased by 30 per cent over the last three years, as per the BrandZ study.
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
- Only 25% hotels booked online, says studyThe hotel segment in India is highly fragmented, leaving a huge potential for online intermediaries to grow the category.
- Here is the list of India's most valuable brandsIn WPP-Millward Brown's BrandZ report on the top 50 most valuable Indian brands, it is the financial sector that has swept the rankings.
- HDFC Bank among top 100 most valuable global brands in 2015HDFC Bank is ranked at 74th position in the BrandZ list compiled by Millward Brown, a global research agency, in association with WPP.
- Apple bites Google, pips it to be the world's most valuable brandApple has overtaken Google this year to become the world's most valuable brand, according to WPP and Millward Brown's annual "Brand Z" rank...
- GenY wants a more people-oriented focusThe findings are based on a study — conducted by Deloitte in conjunction with UKbased Millward Brown — of more than 7,800 millennials repre...
- HDFC Bank tops WPP’s BrandZ report with value of $9.4 billionOf top 50, 17 are MNCs, 26 are private Indian brands & 7 are state-owned & the combined brand value of all the brands is $70 bn.
- Soon we will see emergence of Indian brands on global stage: Gordon PincottYes, I think brands take themselves far too seriously and this is not surprising, as marketers like to live their brands, says Gordon Pinco...
- Louis Vuitton loses ground as most valuable luxury brandLouis Vuitton is losing ground as the world’s most valuable luxury brand as competitors including Gucci and Prada gain, a new research repo...
- World's most valuable global brands 2012The world's biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown...
- Apple usurps Google as most valuable brandiPhone & iPad maker’s brand now worth $153 billion; Toyota reclaims spot as most valuable car brand.
- ICICI Bank only Indian firm in top 100 global brands listWith a brand value of $14.9 bn, ICICI Bank is ranked at 53rd position in the league of world's 100 most valuable brands compiled by global ...
- Louis Vuitton still most valuable luxury brandLouis Vuitton, the French fashion brand known for its monogrammed luggage, topped Millward Brown Optimor’s 2010 BrandZ ranking of the most ...
- Shyam-Sistema brings international brand MTS to IndiaShyam Telelink on Wednesday announced a strategic tie-up with Mobile TeleSystems of Russia that will bring the globally acclaimed brand MTS...
- Google is world's most powerful brandGoogle, with a brand value of $66.4 billion, has unseated Microsoft as the world's most powerful brand, according to an annual ranking by a...
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