Delhi Polls: Meme fest erupts as BJP makes 'capital' gain, AAP bites the dustSocial media is buzzing with memes as BJP's victory over AAP in Delhi elections discredits Arvind Kejriwal's claim that Narendra Modi would...
'More dangerous than Pepsi & Mentos.' Swiggy Instamart cheers chess stars R Vaishali & R Praggnanandhaa for becoming 1st brother-sister Grandmaster duoVaishali secured the title at the IV Elllobregat Open in Spain, becoming India's third female Grandmaster by surpassing the 2500 ELO rating...
Small-size sugar rush carries revenue to record in FY23The sales of candies, toffees, and chewing gum bars in India broke records in the fiscal year 2022, reaching almost 40 billion units and gr...
Delhi Metro's Yellow Line sees service delays and overcrowded stations; Hilarious memes flood social mediaDelhi Metro Rail Corporation (DMRC) took to Twitter to inform commuters of the service disruptions that were experienced on the Yellow Line...
FrontRow lands $14 million in funding led by Eight Roads Ventures, GSVExisting investors Lightspeed Venture Partners and Elevation Capital also participated in the funding round, along with angel investors suc...
Happydent Maker Perfetti Van Melle sees one of its slowest rates of growth in a decadeThe Italian company, which entered India 23 years ago, posted less than 1% increase in sales to Rs 1,663 crore during the financial year to...
Innovation and quality won’t come at 50 paise: Ramesh Jayaraman, Perfetti Van Melle MDItalian confectionery maker Perfetti Van Melle’s India arm is upgrading its portfolio of products and exiting the 50-paise candy market alm...
Abhijit Avasthi teams up with ex-Ogilvy & Mather's Sonali Sehgal to float advertising agencySources also claim that the new agency by Avasthi will start with some project work from Adani, Pidilite & Perfetti & will be pitching for ...
O&M’s creative director Abhijit Avasthi resignsWidely reckoned to be India’s most creative agency, O&M has over the last decade and a half become a global powerhouse of ideas.
Perfetti signs up Dhanush as brand ambassador for Center FreshPerfetti Van Melle India, which makes confectionery products, today said it has roped in southern actor Dhanush as the brand ambassador.
Perfetti eyes Rs 2,000 cr turnover, plans 4th plant in IndiaItalian firm Perfetti is eyeing a turnover of Rs 2,000 crore in India next fiscal and plans to set up fourth plant in the country.
- MTS launches mobile advertising service 'MTS mAd'
The service -- MTS mAd -- is available on all Android devices on the MTS network, including Samsung Galaxy Y and Samsung Galaxy Ace Duos CD...
- Toon marketing gives products animated look
Animated characters are making a spirited return to the marketing world, but in a break from the earlier practice of saddling them with the...
- Mint-O Fresh overtakes Chlormint
Tobacco and hospitality giant ITC Ltd's big-bang entry into the foods segment has begun shaking the dominance of market leaders across cate...
- Fixing the dream factory
The times, for the advertising industry, are changing. The first flush of global work done out of India largely meant transplanting creativ...
- Now, Bollywood scripts advertising blockbuster
Advertisers and movie-makers are now aligning themselves to push together their brands to cut through the clutter in consumers' minds.
- Indian creativity rides the wave at Cannes
Halfway into the Cannes festival, Indian creative and media agencies have raked in more Lions than it has ever done in its history.