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MCNROE CONSUMER PRODUCTS
Brands now rope in regional influencers to win over small towns, villagesInfluencer marketing is changing the rules of brand outreach as social media has emerged as one of the primary influences for people in non...- McNROE focuses on overseas markets to beat slowdownThe fragrance maker said the thrust on the international markets would help the company to increase revenue by 20-30 per cent in the next f...
- Not looking for private equity funding: McNroe Consumer ProductsThe maker of various grooming products competes head-on with Vini Cosmetics’ Fogg, ITC’s Engage and Axe from Hindustan Unilever.
- How Indian family businesses are taking on MNCs in deodorant industryAfter a dream run, the deodorant industry is facing hyper-competition and shrinking margins.
- Wild Stone-maker to set up fragrance experience centres for womenWild Stone-maker to set up fragrance experience centres for women.
- McNroe eyes Rs 1,200 cr sales by 2022, to expand moreThe company, which had a sales of Rs 400 crore in 2017, will be investing about Rs 150 crore in technology, skilled labour and the upcoming...
- McNROE Consumer Products, makers of Wild Stone deodorants to expand into new categoriesKolkata-based McNROE Consumer Products, makers of Wild Stone deodorants, plans to extend the brand into newer categories.
- Use of multiple fragrances drives deodorant salesUsage of different fragrances by consumers for every occasion appears to be driving growth and penetration in the deodorant market in India.
- McNROE Consumer Products aims to be India's largest personal grooming firmThe company was also staying focused in its core strength deodorant business that generates about 55 per cent of its total revenue, Daga sa...
- What’s better for corporates: Formals or casuals?As Satya Nadella and Mark Zuckerberg buck the trend on formal dressing, ETPanache ignites the age old debate — what’s better for corporates...
- ITC’s Engage range takes second spot in deo market by volumeThe sweet smell of success for ITC with the Engage range highlights the trend of newer entrants gaining share in the Indian deodorant marke...
- New players in deodorant market like Aira Sensual, MenClub shake up FMCG segmentLittle wonder then the deodorant market is seeing brands emerging as if they are being sprayed out of an aerosol can, and the winners are n...
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