Wild Stone-maker to set up fragrance experience centres for women

Ahmedabad: Wild Stone-maker McNROE Consumer Products Pvt. Ltd. will set up fragrance experience centres across cities to let the fairer sex experience perfumes and deos, said CBO McNROE Sanjay Srivastava on Friday.

The company that owns fragrance brand Secret Temptation, said considering the fact that women’s category is growing at 6.5% y-0-y against men’s 5.4%, we see a potential to engage women consumers through our brand. Our experience zones across retail spaces in urban Indian towns would encourage women to try our perfumes and deodorants and educate them on how to put them on, he said.

The company reported a turnover of Rs 408 crore in last fiscal and hopes by 2022, it would be a Rs 1,200 crore entity.